Exploding Topics - ET: June 21st 2022

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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Synthetic data is information that is created artificially via computer simulations rather than gathered from real-world events.

Synthetic data has been traditionally used to validate mathematical models and as a stand-in for operational or production data.

However, synthetic data is becoming more prevalent in AI training because it can be used without privacy restrictions, can simulate nearly any condition, and is often immune to statistical problems such as item nonresponse and other logical constraints.

What's next:
Synthetic data is part of the Alternative AI Training Datasets meta trend.

Collecting real-life data to train AI is often expensive and time-consuming.

Additionally, much of this real-world data has collection and accuracy issues.

Which is why AI developers are increasingly turning to alternative AI training data (such as synthetic data.)

In fact, Gartner forecasts that synthetic data will become the primary data source used to train AI models by 2030.

Topic #2

Fractional CTO

A fractional CTO is an on-demand, part-time chief technology officer.

They typically hold the same responsibilities and handle the same tasks as full-time CTOs.

Fractional CTOs are often a cheaper alternative to hiring a full-time CTO. Which makes the role attractive to startups with limited staff budgets.

A fractional CTO position is also attractive to tech execusuites because they can charge a higher hourly rate (according to ZipRecruiter, fractional CTOs make $138K/year while full-time CTOs make $165K/year).

What's next:
Fractional CTOs are part of the On-demand Executives meta trend.

The growth of the gig economy is beginning to “trickle up” to senior positions.

Which is why many companies now list open positions for part-time, virtual or fractional executives.

This demand has been supported by the rise of premium talent marketplaces, such as Toptal and Catalant.

Topic #3

Collagen Gummies

Collagen gummies, as the name suggests, are gummies that contain high concentrations of collagen.

Gummies are becoming a mainstream collagen delivery mechanism as they’re significantly more convenient to consume than collagen powder.

For example, one highly-rated pack of collagen gummies brings in around $36K/month on Amazon.

What's next:
Collagen gummies are part of the Everything Gummies meta trend.

Gummies are becoming the de facto delivery method for many supplement categories.

In fact, certain gummy categories are currently growing at a rate of more than 100% YoY. For instance, magnesium gummies are growing at around 130% YoY.

In addition to being easy to consume, easy to dose, and easy to preserve, gummies are also increasing in popularity because they're often more dense than other supplement forms.

This is why we are seeing an increase in trending gummy products such as hair gummies and CBN gummies.

Topic #4

Thisworx

Thisworx is a DTC car tool and accessory startup.

What makes this startup interesting is that (despite being in a “boring” niche) they’ve largely used influencer marketing to achieve their rapid growth.

In fact, the #thisworx hashtag has over 1.7 million views on TikTok, most of which are influencers using Thisworx’s vacuum.

This approach has been successful to the point that their vacuum cleaner currently ranks #2 on Amazon’s competitive “automotive products” category.

What's next:
Thisworx is part of the TikTok-First Products meta trend.

TikTok has become a massive force in digital marketing—especially for DTC companies.

In fact, the #tiktokmademebuyit hashtag has over 14 billion views on TikTok.

And Amazon’s internet famous section is full of products that are trending or have gone viral on TikTok.

Examples of trending TikTok-first products include portable carpet cleaners, gua sha face rollers and curling headbands.

Topic #5

New ML Technology
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Topic #6

Exponential DTC startup
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Topic #7

Surging Product Category
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Topic #8

Data Technique Taking Off
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Topic #9

Security Startup Growing Rapidly
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We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.

Talk Soon,
Brian and Josh

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Exploding Topics - ET: June 21st 2022

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