When John Shehata and myself decided to launch the News & Editorial SEO Summit (NESS) last year, it was one big experiment.

Neither of us had ever organised an event before, and we didn’t know if there was sufficient interest in the publishing industry for an event dedicated purely to SEO for one specific niche (news publishing).

As it turned out, the success of the inaugural NESS event overwhelmed us. Hundreds of people from over 50 countries attended the event, and we got amazing feedback on the quality and content of the talks.

So of course there’s going to be a 2022 edition!

News and Editorial SEO Summit 2022

We’re very proud to officially launch NESS 2022, taking place online on October 4th and 5th this year.

The event will feature an amazing roster of speakers once again, with a keynote from SEO legend Joost de Valk (@jdevalk), founder of Yoast.

He’s joined by some of the best and brightest minds in news SEO:

• Claudio Eduardo Cabrera @CECabrera_, VP Audience & Newsroom Strategy at The Athletic

• Alli Berry @alliberry3, SEO Director at The Motley Fool

• Carolyn Shelby @cshel, VP of Growth at Dawn Patrol

• Louisa Frahm @LouisaFrahm, Trends Curator at Google

• Koray Tuğberk GÜBÜR @KorayGubur, CEO of Holistic SEO

• Mark Burka @markburka, Senior SEO Content Manager at Angi

• Chris Moran @chrismoranuk, Head of Editorial Innovation at The Guardian

• Lily Ray @lilyraynyc, Senior Director of SEO at Amsive Digital

• Paul Shapiro @fighto, Technical SEO & Growth Marketing at Shopify

Plus John Shetata and yours truly will give a talk each and host the event. We’ve a packed schedule full of amazing talks and panel sessions across the two days.

As with the first edition, NESS 2022 will be fully online and virtual and also fully live - so each session will be live with the ability for attendees to ask questions and engage with speakers, sponsors, and other attendees.

The early bird tickets are now on sale until the end of July, so grab yours while you can.

Who should attend NESS 2022?

• Journalists and editors involved with the day to day writing and publishing of news content, who want to make sure their stories get the best chance of ranking in Top Stories and Google News.

• Web developers who want to make sure their websites adhere to Google’s latest technical requirements and follow best SEO practices for crawling and indexing.

• SEO professionals working with publishers who want to upgrade their knowledge and learn from experts in the field.

• Audience growth strategists looking for ways to maximize traffic and find new avenues for organic search visits.

What will you learn at NESS 2022?

• The most effective strategies for news articles and commercial content

• What drives Google’s quality-based algorithms in News and Discover

• The latest on technical SEO for publishers

• How to propel your news SEO career to the next level

• And much more…

For full details on all speakers, the complete schedule, and registration for tickets, go to the NewsSEO.io website.

As with NESS 2021, your ticket also gives you access to video recordings of all the sessions, which we’ll release a few weeks after the event.

I know, it’s been a while since my previous ‘proper’ newsletter, but don’t worry as the next one is in the works.

I tweeted a short thread the other day about the most common issues I found while auditing over 50 publishing websites, and I’ll be expanding that into a full article for this newsletter.

Stay tuned!