Messages
12/2/2024
13 : 14
Google's reimagining of Site Reputation Abuse is wreaking havoc among publishers
A very broad interpretation of their site reputation abuse spam policy allows Google to penalise affiliate content at will. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/25/2024
9 : 34
Last Chance: 2024 News & Editorial SEO Summit
Our annual event dedicated to SEO for publishing and media kicks off in a few days time. Grab your full access ticket today! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
9/25/2024
14 : 34
Structured Data for News Publishers
I explain the types of structured data a news publishing site should have, and how these can be implemented for optimal results. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
8/8/2024
14 : 14
Site Migrations for Publishers: Best Practices and Pitfalls
Changing the technology and design of your publishing site can be a daunting affair. Here's a look at what to do and, more importantly, what not to do. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
6/3/2024
9 : 5
The Real Impact of AI Overviews
AIO will likely mean less traffic for many sites, but news appears to be exempt (for now). Plus, a major leak might have revealed many of Google search's internal workings. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
5/17/2024
13 : 4
Google penalises Site Reputation Abuse, starts rollout of AI Overviews
Immediately following the two-month grace period Google handed out manual penalties like candy at Halloween. Plus, Google I/O showed us the future of search. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
4/30/2024
15 : 4
The Trouble with JavaScript and News Sites
JavaScript is unavoidable on the modern web, but best used sparingly. Google says it indexes JavaScript, but the realities are a lot more complex. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
3/6/2024
19 : 24
Google's March 2024 Core Update
The latest Google core update could be a game-changer, and gives Google back control of the search quality narrative. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/20/2024
13 : 44
Turns out, Google is all about Links and Clicks
Internal Google documents revealed during their antitrust trial show how Google relies on user signals to evaluate content quality. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/7/2023
16 : 14
The Impact of Article Comments on SEO
Allowing readers to post comments and contribute to your site is great for engagement and loyalty, but does come with some SEO repercussions.
10/4/2023
14 : 44
Why Articles Should Be Optimised Before Publishing
One of Google's quirks means that once an article has been crawled and indexed, any changes won't necessarily be picked up by Google until it's too late.
7/27/2023
10 : 34
Advanced Insights into Googlebot Crawling
Here are some interesting aspects of Googlebot's crawling of news websites that are useful to know when you want to optimise crawl efficiency.
7/24/2023
12 : 44
The News & Editorial SEO Summit 2023
Our unique NESS event is coming back for its third year on 11 & 12 October with another excellent roster of expert speakers from SEO and publishing.
5/2/2023
12 : 4
The 5 Article Headlines Google Cares About
Did you know that an article can have up to five headlines that each play a different role in Google's ecosystem? This edition will explain it all.
4/5/2023
10 : 25
Integrating SEO into the Newsroom
This is a special guest edition of SEO for Google News, where Jessie and Shelby from WTF is SEO write about integrating SEO into newsrooms.
2/14/2023
11 : 54
Best Practices for Paywalls and SEO
More publishers are exploring subscription models to generate revenue. Paywalls are powerful mechanisms for monetisation, but there are SEO risks involved.
1/10/2023
14 : 54
Why Tagging and Categorisation is Critical for News SEO
A frequently overlooked yet immensely valuable part of success in news SEO are your content sections and article tags. Let's explore their dos and don'ts in depth.
11/11/2022
21 : 14
Sign in to SEO for Google News
Here's a link to sign in to SEO for Google News. This link can only be used once and expires after 24 hours. If expired, please try logging in again here. Sign in now © 2022 Barry Adams City East
9/26/2022
10 : 14
The Latest Developments in News SEO
Instead of the usual single-topic exploration, this SFGN edition is a roundup of recent developments and interesting content.
8/15/2022
14 : 54
The Most Common SEO Issues for News Publishers
Over the years I've audited over 50 publishing websites and these are the most common problems and challenges that I find.