SEO for Google News

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3/6/2024
19 : 24

Google's March 2024 Core Update

The latest Google core update could be a game-changer, and gives Google back control of the search quality narrative. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌
2/20/2024
13 : 44

Turns out, Google is all about Links and Clicks

Internal Google documents revealed during their antitrust trial show how Google relies on user signals to evaluate content quality. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏
11/7/2023
16 : 14

The Impact of Article Comments on SEO

Allowing readers to post comments and contribute to your site is great for engagement and loyalty, but does come with some SEO repercussions. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
10/4/2023
14 : 44

Why Articles Should Be Optimised Before Publishing

One of Google's quirks means that once an article has been crawled and indexed, any changes won't necessarily be picked up by Google until it's too late. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/27/2023
10 : 34

Advanced Insights into Googlebot Crawling

Here are some interesting aspects of Googlebot's crawling of news websites that are useful to know when you want to optimise crawl efficiency. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/24/2023
12 : 44

The News & Editorial SEO Summit 2023

Our unique NESS event is coming back for its third year on 11 & 12 October with another excellent roster of expert speakers from SEO and publishing. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
5/2/2023
12 : 4

The 5 Article Headlines Google Cares About

Did you know that an article can have up to five headlines that each play a different role in Google's ecosystem? This edition will explain it all. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
4/5/2023
10 : 25

Integrating SEO into the Newsroom

This is a special guest edition of SEO for Google News, where Jessie and Shelby from WTF is SEO write about integrating SEO into newsrooms. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
2/14/2023
11 : 54

Best Practices for Paywalls and SEO

More publishers are exploring subscription models to generate revenue. Paywalls are powerful mechanisms for monetisation, but there are SEO risks involved. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
1/10/2023
14 : 54

Why Tagging and Categorisation is Critical for News SEO

A frequently overlooked yet immensely valuable part of success in news SEO are your content sections and article tags. Let's explore their dos and don'ts in depth. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
11/11/2022
21 : 14

Sign in to SEO for Google News

Here's a link to sign in to SEO for Google News. This link can only be used once and expires after 24 hours. If expired, please try logging in again here. Sign in now © 2022 Barry Adams City East
9/26/2022
10 : 14

The Latest Developments in News SEO

Instead of the usual single-topic exploration, this SFGN edition is a roundup of recent developments and interesting content. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/15/2022
14 : 54

The Most Common SEO Issues for News Publishers

Over the years I've audited over 50 publishing websites and these are the most common problems and challenges that I find. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/23/2022
10 : 14

The News and Editorial SEO Summit is coming back in 2022!

Our online event dedicated to all things SEO for news publishers returns for its second edition on October 4th and 5th this year. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
4/5/2022
12 : 4

Internal Linking: The SEO Superpower

Why are internal links to topic hubs such a powerful SEO tactic for publishers? Here I explain the details and provide some best practices. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
2/9/2022
10 : 14

Everything Publishers Need to Know About URLs

From the HTTPS protocol to a publisher's domain name all the way to the (lack of a) trailing slash, every part of a webpage's URL plays a role. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
12/21/2021
17 : 34

Five Predictions for News SEO in 2022

What do I think 2022 will bring for SEO in the publishing world? I'll risk my hand at five predictions for 2022 and beyond. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
11/1/2021
14 : 54

Let's talk about AMP

Since its inception, Google's controversial web framework has divided opinion. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
10/7/2021
16 : 54

SEO Best Practices for Syndicated Content

When you republish content from another source, what should you do to maximise the SEO value? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
9/5/2021
7 : 34

Thoughts on Google's Algorithmic News Inclusion Process

Since the manual Google News approval process was retired in December 2019, getting into Google News has been a murky and frustrating affair. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌