The S.T.U.P.I.D. Email

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday June 24th, 2022. Hope you like it :)
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🎤 Listen to this email here:

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Swipe:

In the 1960's Volkswagen did an ad campaign which featured some clever "Marketing Judo" by turning the laughably small-and-funny-looking Beetle into the top selling car in the world.

Look at these awesome ads starting in 1960 going to 1969:

Almost every Volkswagen Beetle ad they ran poked fun of the Beetle's small size and odd appearance...

...but in the copy went on to brag how it's small size was a feature:
- Almost no maintenance costs
- Made it very fuel efficient
- Easily replaceable parts
- Very high quality
- Very cheap

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The formula for each ad was: ​
→ Sarcastic headline
→ Eye catching image
→ Talk about how it's size/shape made for a great car

This was a massively popular campaign, and from 1960 to 1973 the VW Beetle was the top selling car in the world!

You can see high res versions of these ads on our blog: CopywritingCourse.com/blogs/64​

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Thought:

I love it when in ONE FRAME a social media post explains a concept.

By simply viewing that one image you can learn something new.

Here's a few examples:

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Optimizing an Instagram profile, in one pic:

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Explaining why planes have green/red lights, in one pic:

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How to pick a watermelon, in one pic:

I like how there's zero fluff in these pictures....just pure information!

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Uplifting:

I propose a new AirBnb program called “Good Neighbors.”​

What it is: AirBnB hosts can share a small cut of booking revenue with select neighbors. Easy!

This program could: ​
- Make neighbors happy, and WANT more bookings.
- Get neighbors to consider signing up to AirBnb.

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So I live next door to an AirBnB charging $1,200+/night.

On occasion I experience:
• People opening my gates, tripping the alarm system.
• Wrong Uber Eats deliveries at weird hours of night.
• Randoms parking by my house.

These small annoyances increasingly frustrate me since I have no control over them, and don't get any profit from them.

Solution 👉🏼

The "Good Neighbors Program" would allow my neighbor to "cut me in on the action."

This way the "negative externalities" I'm experience would be compensated.

Even a few hundred dollars a month would turn my neighbor's AirBnB from an Enemy to an Asset!

Everyone wins 🙂

It would be Implemented like this:

The AirBnB host selects account to share bounty with.

Share Option 1: Share a percentage of revenue.
EX: "You get 1% of all booking revenue"

Share Option 2: Share set fee per new booking.
EX: "You get $50 per booking"

With this program:
​✅ AirBnB wins!
✅ Host wins!
✅ Neighbor wins!

This was a fun idea, I sent it to AirBnB, and hopefully this gets implemented in the near future.

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Picture:

Here's where I work from everyday:

If I have people over to co-work then we sit at this table instead:
Pictured: @nomadicmatt​

​I posted this on Twitter, and people responded with their workspaces....some of them pretty awesome looking!! Check em out:

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​@michael_soledad: Super sleek and fancy looking!

​@jackzerby: Clean, lots of books, cool art in back.

​@jayvasdigital: From a small town in Portugal.

​@C3ODAD: Guy works from an F1 car paddock!

​@jack_rnc: Love the minimal and bright look.

​@taskett: Bright, clean, and airy.

​@misskavita: Very Zen.

​@acquireconvert: 5 feet away from a piano AND hot tub, I like!

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Interesting:

Did you know you can use •bullet points• to create art on a page?

• You can
• make a descending
• list out of them like this.

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• Or you can start long and
• make them shorter
• and end in a
• point.

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• Or you
• can make them
• go up and down something
• kinda like this
• too.

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You can make awesome "Bullet Points" with Emoji. Examples:

• This (my fav)
→ This
✅This
✔️This
❌This
✘ This
✔︎ This
★ This
☁︎ This
► This
❒ This
➖ This
➕ This
🔲 This
➡️ This
🆇 This
✏️ This
◼︎ This
👉🏼 This
⇨ This
♥️ This
➤ This
🔥 This
⭐️ This
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Drawing:

One of the most fascinating people in my life is my friend Nick Gray:

He moved to Austin two years ago, barely knew anybody, and within 6 months had bigger networks than almost anyone I know.

He did this by throwing what he calls "2-Hour Cocktail Parties" where everyone must wear a name tag 😂

Look how every picture has people wearing name tags:

He insists on name tags because it creates easier communication at his parties...and even gives people something to talk about:

He's very specific on how to write name tags and has whole blog posts about it:

Nick doesn't fit the normal mould of a party-thrower because:​
- He doesn't drink.
- He doesn't like to stay out past 9:30pm.
- He doesn't like rowdiness or drunkenness.

That's why he wrote a book about throwing parties...specifically for people who don't normally throw parties (and want everyone out of their house by 9:30pm)!

Here's his book, which I've personally used all his tactics: ​
​The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings

I have some awesome friends I've met through hosting events, hopefully this book will encourage more people who AREN'T used to hosting events to host something (his goal is get 500 people this year to host a "2 Hour Party."

Here's some articles Nick wrote on throwing a "2 Hour Party"​
• How to Host a Happy Hour
• How to Plan a Networking Event
• How to Do Icebreakers​
• How to Make Party Name Tags​
• The 2-Hour Cocktail Party Book​

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Hope you enjoyed these little tidbits, have a happy Friday!
​Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed​

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