3,600% more referral sales (easy to apply)

Today's hack
3,600% more referral sales (easy to apply)

Have you ever seen "Invite a friend - get X amount of money, or X%/$X discount for your next purchase?"
These offers are everywhere.

But do they work?

A study found that simply shifting from a cash reward to a bottle of wine (1/10th the cost of the cash reward) the number of referral sales increased by 3,600%!

Oo. Looks like real gifts work much better. ;)
Maybe this is a reason why Uber positions its referral message as "Get a free ride worth up to $5 when you refer a friend to try Uber" and not just "Get $5 ...".


Cheers,
Charlie Patel ;)

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