Search engines can’t rank what they can’t crawl, right? Yet, I see so many websites fall into the indexing abyss because of avoidable technical SEO mistakes. Let’s put an end to that.

Below, I’ve rounded up the most common indexing mistakes that could tank your SEO efforts and how to fix them before they spiral out of control. Let’s dive in.

1. Accidentally Blocking Search Engines (Yes, This Happens)

A classic. Somewhere in your robots.txt file, someone blocks search engines with a “Disallow: /” directive. Or worse, your staging site had “noindex” meta tags that accidentally made it to production.

Impact: Search engines can’t even crawl your site. Goodbye, rankings.

Fix:

2. Thin or Duplicate Pages Taking Up Space

Search engines crawl everything they’re allowed to. So, if your site is bloated with thin content or duplicate pages, you risk wasting the crawl budget on content that doesn’t deserve it.

Impact: Search engines ignore valuable pages because they’re too busy crawling irrelevant ones.

Fix:

3. Infinite Crawl Loops (Paging and Parameter Hell)

Ever heard of “crawl traps”? It’s when your site generates an endless number of URLs, often thanks to session IDs, filters, or unnecessary pagination (e.g., /category?page=1&page=2&page=3…∞).

Impact: Search engines get stuck crawling loops, wasting time and crawl budget.

Fix:

4. Forgetting About Sitemap Hygiene

Is your sitemap a mess? Broken links, orphaned pages, or outdated timestamps? An improperly maintained sitemap is like giving Google an outdated treasure map—except there’s no treasure in sight.

Impact: Search engines waste time on bad URLs and may miss new content.

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5. Failing to Manage Redirect Chains or Loops

Redirects are supposed to make search engines happy, not send them into an endless cycle of 301 hops or loops. A chain can have 4-5 steps and still "work," but it absolutely kills your crawl efficiency.

Impact: Search engines give up before reaching your destination URL.

Fix:

6. Rogue JavaScript Rendering Issues

Your beautiful website looks great for users, but search engines? Not so much. JavaScript-heavy websites often make it hard for search engines to crawl or render key content.

Impact: Core parts of your website won’t get indexed if rendered incorrectly.

Fix:

7. Ignoring Mobile-Friendliness and Core Web Vitals

It’s 2025—mobile-first indexing and Core Web Vitals are no longer suggestions. Slow, clunky websites that don’t work on mobile devices frustrate users and confuse search engines.

Impact: Poor experience leads to search engines deprioritizing your site for indexing.

Fix:

Bottom Line

Indexing issues don’t always stem from catastrophic failures—sometimes it’s the tiny missteps that build into your worst SEO nightmare. Preventing these mistakes ensures that search engines crawl, render, and index exactly what you want to rank for.

Have you spotted any of these issues on your site? If so, it’s time to act now. Remember, the longer something prevents a search engine from finding your content, the longer it keeps your traffic, leads, and sales at bay.

Is there a specific indexing issue I didn’t mention? Hit reply and let me know.

Until next time,
Roberto

P.S. Are you a local business that needs help with SEO? Reply to this email. Let’s chat.

Not a local business? No problem. I have a couple of SEO freelancer friends I can recommend. Hit me up if you need an intro 🤝

Are there any specific topics you want me to cover in the coming weeks? Reply to this email and let me know!

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