💭 The Importance of Experience Design in 2022 | XS’ Issue #26

By Esat from Experience Stack • Issue #26 • View online

Everything You Need to Know About Experience Design

In today’s world, it’s not enough to just have a great product anymore. You also need to have a great experience to go along with it. That’s where experience design comes in. Today, we’ll discuss with you what experience design is and how you can use it to improve your business.

What Is Experience Design?

Experience design is all about creating great experiences for users of products and services. It’s about understanding what people need and want, and then designing something that meets those needs in a way that is enjoyable and easy to use.

To do this, experience designers must take into account all aspects of the user’s journey, from their initial interactions with the product or service to their final impressions. This includes everything from branding and marketing to the actual design of the product or service itself.

Why Experience Design Is Important?

Creating a positive and seamless experience for users is essential for businesses that want to stay competitive in today’s market. With so many choices available, customers are more likely to choose a company that offers a great experience over one that doesn’t.

As a result, experience design has become an increasingly important part of doing business.

The Pillars of Experience Design

There are many different aspects to experience design, from user research and interface design to product strategy and branding. But at its heart, experience design consists of three pillars:

Brand experience
Customer experience
Employee experience

Image Source

Each of these pillars must be given equal attention in order to create a cohesive and successful overall experience.

Employee experience includes all touchpoints that an employee has with a company, from their very first interview through their final days of employment. Creating a positive employee experience is essential to attracting and retaining top talent.

Brand experience encompasses all of the ways that customers interact with a brand, both online and offline. A strong brand experience leaves customers feeling positive and loyal to a company.

Customer experience refers to the ways that customers interact with a product or service. Creating a positive customer experience is key to driving sales and repeat business.

By considering all three pillars of experience design, companies can create well-rounded and successful experiences for employees, customers, and brands alike.

The bottom line is that if you’re looking to create amazing experiences for your users, you need to understand experience design.

Rounding Up the Stack

Each week, we try to read, listen to, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.

These are the content from last week that we enjoyed reading and caught our attention:

Blog Posts

How Modular Content Can Unleash Creativity

How can a content management system support a writer’s creativity, instead of getting in the way of it? Modular content gives writers flexibility to develop creative messages and narratives:

How Modular Content Can Unleash Creativity

kontent.ai • Share

Why the Web Is Turning Away from WordPress

Over the last year, WordPress has started losing its market share among the most viewed sites on the internet. This is true of the top 10K, the top 100K, and the top 1 million popular websites:

Why the Web Is Turning Away from WordPress

cloudcannon.com • Share

The Role of Journey Orchestration Engines in 2022

Today’s brands can use journey orchestration engines (JOE) to deliver hyper-personalized experiences that go above and beyond expectations:

The Role of Journey Orchestration Engines in 2022

www.cmswire.com • Share

Go Deep: Why a First-Party Data Strategy Needs to Incorporate Depth

That depth of experience that resonates with customers is made possible only through a deep, rich contextual knitting of first-party data, which requires precise levels of data quality and identity resolution:

Go Deep: Why a First-Party Data Strategy Needs to Incorporate Depth

www.redpointglobal.com • Share

3 Ways to Use a Product Recommendation Quiz for Ecommerce

Product recommendation quizzes are the hottest trend in e-commerce — but if you’re just using them for lead capture, you’re missing out:

Product Recommendation Quizzes for Ecommerce

constructor.io • Share

Podcast Episodes

Marketing-Led Customer Experience With Rhoan Morgan

CX Decoded caught up with Rhoan Morgan for a discussion on marketing-led CX. Who can, and should, truly own customer experience:

CX Decoded

Videos and Webinars

What Is Edge Computing

In this episode, Sunil Pai will teach us what it means to build modern web applications on the edge:

What Is Edge Computing

Guides, Case Studies, and Reports

Digital Analytics – Tool Selection

In this article, you’ll have an overview of the differences between the various digital analytics tools and which tool is best suited to your requirements:

Digital Analytics - Tool Selection

www.deptagency.com • Share

The State of Personalization 2022

Read on to explore what themes shaping the future of personalization:

The State of Personalization 2022

segment.com • Share

Upcoming Events and Webinars

Exceptional Omnichannel Customer Experience: What It Looks Like, How to Achieve & Measure It

This live webinar will focus on how each of the Four Stages of the CX Transformation Maturity Model increases journey focus.

📅 Wednesday, July 6 at 11 am PT / 2 pm ET

Exceptional Omnichannel Customer Experience: What It Looks Like, How to Achieve & Measure It

www-cmswire.simplermedia.com • Share

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That’s it from our side.

Hope you’ll enjoy the content presented above.

Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co

And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗

Till next time 😉

Esat