🚀💡Mark Manson: Becoming a Global Bestselling Author - IdeaEconomy💡 🚀

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Wednesday, July 6, 2022

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The Story of World Bestselling Author Mark Manson

The Story of Global Bestselling Author Mark Manson

Mark Mason is the multi-million dollar author of The Subtle Art of Not Giving a F*ck, Everything Is F*cked, and co-author of the Will Smith memoir Will.

Manson got his start coaching men on how to pick up women and later switched to self-help topics.

His blog post The Subtle Art of Not Giving a F*ck got the attention of an assistant to a New York literary agent and led to the book deal that would go on to sell more than 12 million copies.

Big Ideas:

► One single blog post can lead to a lucrative, long-term businesses. Here are two other examples:

13 Things Mentally Strong People Don’t Do
The Crossroads of Should and Must

► The Subtle Art of Not Giving a F*ck blog post was not even original. Author Julien Smith had a very popular post with a similar name about 4 years earlier. There are opportunities to take old ideas and make them new again.

nymag.com

The rise and fall of a $50,000 digital product

How Ben Issen created a product in 2 weeks that turned out to be his main source of income for 2 years.

He created a Notion Pack of templates for freelancers and launched it on ProductHunt.

via @samdickie

Big Idea: Side projects like this can lucrative and a great way to grow your following.

Related Link: More examples of successful side projects. via @publiclab

supercreative.design

How the Generalist Got Over 40k Subscribers in Year 1

Mario Gabriele's The Generalist Newsletter just hit 60k subscribers. This article shares his growth in the first 12 months.

"The Generalist has made money in three ways: subscriptions, sponsorships, and NFT sales. Before fees, that totals roughly $308,000."

Big Ideas:

► Long-form, original content can be a growth engine for a newsletter. (Curated content is not.) Other examples are Packy McCormick and Lenny Rachitsky.

► Social media is a slot machine. "Posting on Twitter and LinkedIn has proven a solid way to attract new subscribers, but it’s hard to know what will take off."

Related Link: Should You Start a Paid Newsletter - growthcurrency

readthegeneralist.com

10 proven copywriting frameworks to write high-converting copy

"My agency has written 10,000+ pieces of copy. Our #1 Copywriting Rule: Never write copy from scratch, always use a framework. Here are 10 proven copywriting frameworks to write high-converting copy."

via @blakeburge

twitter.com

Six things I would do if I were starting an agency today

Solid advice for all freelancers and agencies.

Six ways to stand out with potential customers:

► Make it personal: Pick a specific industry
► Build trust and learn to tell stories: A bi-monthly newsletter
► Collaborate with individual creators
► Share your process using text and video
► Write, write, and write some more
► Teach what you know

planyournext.com

Step-by-Step Strategy To Sell More Through Email on Autopilot

Jason Resnick walks you through a system to segment email subscribers based on their interest in your products.

Big Idea: This shows exactly how powerful tools like ConvertKit can be when used fully.

youtube.com

How to Find Your Niche

Gillian Perkins offers some of the best advice I've heard on finding your niche.

Two common mistakes
► Choosing a niche too early or one that is too narrow.
► Not choosing a product or service narrow enough.

"If you focus on choosing a specific product or service to offer and on simply clarifying the value of that and what problem you are solving... your target market is going to define itself."

via @markshpuntov

youtube.com

Featured Newsletter: Bestselling Book Bulletin

Ever thought about writing a book? Author Anna David from Legacy Launch Pad publishes the Bestselling Book Bulletin newsletter. Every issue answers a common publishing question, has a book publishing success story, and covers the latest publishing news.

If you want to finally move forward with your book, subscribe to her newsletter and podcast. Anna has a huge library of past interviews that is a goldmine of insights for everything you need to build a business from your book.

legacylaunchpadpub.com

Master Essential Creator Skills

Here is a selection of the best links I've found this week to level up your creator skills.

You’re Doing Email Marketing Wrong - cjchilvers via @timstodz

8 Brilliant Content Marketing Examples - neilpatel

Examples of great landing page copy - greatlandingpagecopy via @highrise

How To Promote Your Newsletter - youarethemedia

7 Steps To Grow Organically On TikTok - alexgarcia

Brand Deals 101 With Apple Crider of Creators Agency - videohusky

jeffbullas.com

If you enjoy the newsletter, please let me know! I'd love to hear from you.

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