Write of Passage Weekly - Optimize for Surprise


Read in your browser here.

Write of Passage Weekly

​Hey Writers,

Surprise! We’re still here and so are you. Always a pleasure to bring you the best writing advice on the Internet. We hope you feel the same. Don’t stop sending us your thoughts. We count on you to tell us what’s on your mind—as if you need more to do!

July is the year’s midway point. If you’re the annual review type, this is your halfway heads-up. Take a moment and reflect. How’s it going? What’s working? What’s not? How might you micro (or macro) adjust to meet your goals?

Over here, we’re a couple of months away from Cohort 9. The prep is going well. Since we have a larger team now, Cohort 9 will be bonkers good. It’s amazing what David and Will (and the team) accomplished before there were nine of us. Animals!

Last week, we brought you When to Get Feedback? This week, we zoom in on the power of conversations, and how to know when you’ve unearthed an idea worth writing about.

The Mailbag
Your writing questions, answered.


“I like the idea of writing from conversation. What’s something important to keep in mind as I hone my practice of doing so?”


There’s a subtle art to testing ideas in conversation. First off, try not to ramble. When you’re ecstatic about a new idea, it’s natural to unpack the entirety of our thinking in one fell swoop. Not necessary!

Conversations aren’t the place to explore every nuance, counterpoint, backstory, and implication. If you go off on a 12-minute rant, you’ll lose your crowd.

Embrace the dance of conversation. Pick one small part of your idea and put it out there. Observe. Watch their body language as you speak. Notice the questions they have, the associations that come up, and the language they use. Based on their response, you have new information. You see the map of your idea through their eyes, which shapes your next move.

If they’re confused, zoom out. If they bring up something you never considered, probe deeper. If their eyes widen, they let out a gasp, and go “whoa!”—jackpot. You’ve surprised them. You’ve found something worth building your essay around. Write down what you said, exactly how you said it.

Surprise signals that someone’s mental model of the world has changed. This is colloquially known as “getting your mind blown.” It’s more than just learning a new fact. It’s the kind of epiphany that comes deep from left field and breaks your expectations.

Sometimes we grow so familiar with ideas, we stop recognizing the surprise in them. This is why it's powerful to orbit around ideas with friends. Writing from conversation shows you which of your ideas have shape-shifting power.

Optimizing for surprise means cutting out the filler and doubling-down on the parts that defy expectations.

At the macro-level, it means organizing your essay around the most counter-intuitive part of your idea. Can you compress the surprising element into a coined phrase and refer back to it often?

At the micro-level, you should cut out paragraphs that don’t reveal anything new. If you include a “micro-epiphany” every 100 words, your readers will stay engaged and read through to the end.

Writer's Toolbox
The best writing about writing on the Internet.


One from us: In Write of Passage, we use an acronym called CRIBS to guide peer-to-peer feedback. This shared language makes it easier to give, receive, and implement feedback. It stands for confusing, repetitive, interesting, boring, and, you guessed it, surprising! When a reader flags something as “interesting” or “surprising” it means that insights are nested in these sections. Identify the dry patches between these highlights, and either compress, cut, or re-write.

One from an alum: Raza Jafri, a Write of Passage alum and comedian, wrote a piece called “Feedback Mountain.” It shows how writers can learn from the way comedian’s develop jokes. “My inner circle allows me to test fresh ideas, my fellow craftsmen give me the expertise in joke writing, and public audiences provide me with continuous data points.” While comedians optimize their material based on laughter, writers optimize their material based on surprise.


Thanks for reading. If you have any burning questions about writing online, getting feedback, or Personal Monopolies, send them over! We’ll feature the best ones in future newsletters.

Forwarded this edition? Want to receive the next one? Subscribe here.

Write of Passage Weekly brings you the best writing advice on the Internet. Each edition is 100% devoted to helping you improve your writing, find your people, and build your Personal Monopoly. We’ll answer your questions, curate links, share tools, and give you a behind-the-scenes glimpse into Write of Passage. Thanks for having us in your inbox. Happy writing!

Have a creative week,

Write of Passage Logo

Older messages

When to Get Feedback?

Friday, July 1, 2022

​ ​ ​ Write of Passage Weekly ​Hey Writers, Another Thursday is upon us. You know what that means, more online writing advice for you and your inbox. We spend a lot of time thinking about writing—

Starting from Zero

Friday, June 24, 2022

​ ​ ​ Write of Passage Weekly ​Hey Writers, Keep your questions coming. To bring you the best writing advice on the Internet, we need to know what's on your mind. On our mind, Twitter made a big

Your Personal Monopoly Path

Friday, June 17, 2022

​ ​ ​ Write of Passage Weekly ​ Hey Writers, Welcome to the first-ever edition of Write of Passage Weekly. You read that correctly. The school that teaches you to write online did not have its own

Be Known For Your Voice

Friday, June 17, 2022

​ ​ ​ Write of Passage Weekly ​Hey Writers, Last week we sent the first-ever Write of Passage Weekly newsletter. Huzzah! Its purpose is to bring you the best writing advice on the Internet. Keep

Imitate, then Innovate

Friday, June 17, 2022

​ ​ ​ Write of Passage Weekly ​Hey Writers, You're back for the best writing advice on the Internet, yes? Perfect. We're on the same page. We have news: you're a copycat. Your ideas are not

You Might Also Like

🚿 A story as satisfying as those power washing videos…

Thursday, April 25, 2024

He's building THE biggest power washing business (from Hollywood to washing wood) Can he build the world's biggest power washing business? Hey Contrarians, Whatever preconceived notions you may

One-Day Facebook Groups Promo • Posts Book to 250K+ FB group readers

Thursday, April 25, 2024

Group Posts to 250K Facebook Readers Facebook Reader Group Promos for Authors & Publishers Promote Your Book & Yourself to HUNDREDS OF THOUSANDS OF READERS! If you're looking to have your

[Now I Know Offers] Learn a New Language with Babbel!

Thursday, April 25, 2024

It's a great day to start something new! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

3-2-1: How to connect with others, what causes old age, and the recipe for success

Thursday, April 25, 2024

3 ideas, 2 quotes, and 1 question to consider this week. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Ahrefs’ Digest #180: Content marketing conferences, how to be an SEO lead, and more

Thursday, April 25, 2024

Our meme of the week: 📰 News & updates Google confirms links are not that important: No one believes them. Google delays third-party cookie demise yet again: This is the third time Google has

🧙‍♂️ NEW Partnerships: Phillips 66, La Mexicana, Blue Ribbon, Clicked, and many more [Apr 25]

Thursday, April 25, 2024

Plus secret research on Farm Boy, Upside, and Mack Weldon ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Everyone wants growth

Thursday, April 25, 2024

But it needs to be sustainable ‌ ‌ ‌ We have 4 updates for you this week: 1. Unlock Sustainable Growth Everyone wants growth. But to scale your business, you need more – you need sustainable growth.

Meet the “Squishy Love Ball”

Thursday, April 25, 2024

What happens when you show your true colors ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Prison Manual That Was Key To An Escape

Thursday, April 25, 2024

... and why did the let an inmate have jewelry-making equipment? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Fear is Your Companion, Not Your Enemy

Thursday, April 25, 2024

Instead of trying to avoid fear, embrace it as an indicator of the importance of what you are about to share. Writing honestly and authentically means sharing despite fear. View in browser Write of