JULY 8, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

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In Friday 5s: Our new Friday format hits your inbox with five things to do for SEO, five Tilt resources, five things to know, and five reads that will pique your interest. ​
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Making sure your content gets found is the most frequently cited challenge of content creators in 2022. Here’s some help to get over it.

1. Help visitors find the content quickly: Use a clear and simple site structure. Allow visitors to reach your most important pages with no more than three clicks from the home page.

2. Promote your other content with internal links: Let visitors easily access content related to what they’re viewing. Add hyperlinks to anchor word text. List next step or more advanced related content in a sidebar.

3. Send a site map to Google: Use an XML plugin to create a site map. Go to Google Search Console and add the URL for the newly created site map. It helps Google understand which pages are important on your site.

4. Prompt SEO conversions with powerful calls to action: Don’t settle for generic calls to action, such as sign up or download now. Instead, identify the value for the visitor: “Sign up and get my SEO guide for free,” or “Download this ebook and grow traffic by 35%.”

5. Set up conversion metric in Google Analytics: To know how well your content converts, you must measure. Create at least one conversion goal, such as how many visitors convert to newsletter subscribers.

Long version with plugin and set up instructions: SEO for Content Creators Who Want To Build an Audience by Sk Rafiqul Islam.

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• Looking for another revenue stream to add to your content business? Check out our latest mini-course in partnership with Lulu.com, Book Publishing for the Content Entrepreneur.
• It's risky not working for yourself. [Content Inc. Podcast]
• Pulizzi and Rose break down platforms banning content, and what you should do about it. [This Old Marketing Podcast]
• ICYMI: Creator Economy Expo (CEX) sessions are still available to access and watch.
• Ever wonder what The Tilt Tech Stack looks like?

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• Stop waiting until the last minute to figure out what to post on social. Do the batch thing instead.
• Do content creators really have a short shelf life? Get this interesting, in-depth take from Mint. Our view? Survive and thrive by adopting an entrepreneurial approach.
• Test your thumbnail with this cool tool. We heard about it from Tanya Moushi, who heard Matt Davella on Jay Clouse’s podcast. How’s that for a fun game of telephone (by creators)?
• Anne Janzer waxes poetically in her piece about noticing your muse. Then she dives into some fun, self-discovery questions to help understand your creating habits.
• On Twitter, Jon Brosio gives a wink on what it takes to succeed in the creator economy, and genius isn’t an ingredient.

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Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Heath Dingwell and Marc Angelos.

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