They Got Acquired - A bootstrapper's milestone 🍻

July 19, 2022
​Read on web​

Content company WFH Advisor is a case study in meeting a timely need.

When the pandemic began in 2020 and everyone suddenly had to learn how to work from home, three founders spun up a work-from-home content site.

Their quick thinking and quality, SEO-rich content took off as home-workers Googled everything from “how to be productive from home” to “should I do Zoom calls in my pajamas?"

The trio made their first sale within 72 hours and knew they were onto something. Traffic reached 15,000 visitors a month at the five-month mark.

And after only two years in business, they sold WFH Advisor at a 34x monthly revenue multiple.

More details on the deal 👇

​A niche content site about working from home sold for a 34x monthly revenue multiple​

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Behind the business

We've got a milestone to celebrate:

June was our first profitable month!

June revenue covered June's expenses. 🍻

I'm not paying myself yet. And we probably won't cover expenses in July.

But we are on track to cover expenses regularly by the end of the year. And that's my big goal for our launch year: to become profitable.

When I think too hard about this, doubts arise: Will we be able to replicate this win? Can we keep up the momentum?

But this is a meaningful step in the right direction. It's worth stopping for a moment to acknowledge and celebrate.

I have to remind myself of that sometimes, because it's so easy to check a box and move onto the next one. Especially when there are no investors looking for an update, no advisors expecting a memo. There's a lot to do, and my inclination is to keep chugging.

But YOU are my crew now. This is my memo. We had our first profitable month! We are on our way.

What's one win from the last few months you should've stopped to acknowledge? Shoot me a quick reply. I'll celebrate with you.

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​
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P.S. I keep thinking about this podcast with Manuel Frigerio. (It was one of our early episodes.)

Pain points with each of his businesses led to the next company... which eventually prompted him to build and sell ReferralHero, a SaaS.

​Have a listen here.

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Our mission is to redefine startup success by showcasing companies that sell for $100K-$50M. Learn more about us or follow us on Twitter.

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