Issue#53: Building $1K - $10K Monthly Revenue around Info Products - Part 2
Welcome to the 206 new subscribers joined this week. Unlock the Pro version (for full content access to 800+ profitable ideas across 80+ niches and community access) Pro subscribers community launched recently and a closed beta invite was sent to a few Pro subscribers. We have 200+ people joined in the community. I will be sending more invites for another bunch of Pro subscribers every week. We are getting bigger as a community for Pro subscribers. This is the first time for an ecosystem like this to exist where you get a massive benefit of Pro content and Pro community to support. This is “Part - 2” of how Info Products are making thousands of dollars in revenue. Thank you for subscribing to the “Micro SaaS Idea” Pro subscription No fluffy content. If your goal is to build a $100m ARR business, this is not the right post. Here I am are NOT going to talk about building the next Facebook or Twitter. If your goal is to make a $1K to $10K MRR, continue reading. This post will cover one micro opportunity and talk about multiple niches in this space. This post also explains how to do tech implementation, do market analysis, how the current players are doing, and ends with a cost analysis to understand the overall cost for 100 users. This is “Part - 2” of how Info Products are making thousands of dollars in revenue. Most people often try to build SaaS solutions spending a lot of time only to realize that they built a product that nobody wants. Most first-time founders start building their products without validating the product/market fit. This is high risk and to control this risk, the best way would be to start thinking about ‘making info products’. People are living of info products sales. For example, Daniel left his full-time job at AWS and started building info products making thousands of dollars in revenue. The same is the case with Arvid Khal who earlier built SaaS and is now writing info products full-time. This approach also gives you an audience that likes your content and you could leverage these audiences while building your SaaS product. (This isn’t completely about Micro SaaS but still about profitable niches) One of the biggest advantages of courses/ebooks/curation lists/content is it draws a highly interested audience for a given topic. This is also a part of the “Building Audience First” strategy. By working on courses/ebooks/curated content/lists that interest a niche audience, you are building the biggest wealth of ‘audience’. If these audiences are happily paying for your lists/content that is curated, then there are high chances that these audiences could turn your paying customers. Negative Nancy says - “If my info product fails, am I not losing my time?” Me - Well yes but the risk is there in building SaaS as well. You are risking more by building SaaS than creating an info product. Most info products can be validated in 2-3 days with some preview content and see if that generates any interest with the marketing channels you know. An info product is the best way to get started and make your first dollar and get your first set of audience. Negative Nancy says - “People can copy my info product easily.” Me - Yes but the problem exists for a long time for ebooks and movies too but businesses run despite all that. There are ways to mitigate by reaching out to the person who copies your product and duplicates it this but that may not be worth the effort in most cases. But some people use that as an opportunity to openly shame the one who copied and thus build more awareness about the original product. People have been writing books and making movies and this content gets copied often but that problem shouldn’t stop you from building your info product. Deep-dive & Some niches Why should you do this? As mentioned earlier, this not only gives you money but also gives you an audience and a platform to build products by talking to your subscribers. Let’s see some of the info products that you can think of. Note that info products could be both one-time purchases and recurring revenue too. For example, info products like newsletters give recurring revenue. Info products like books give one-time revenue. Either create content or curate content. Below are a few success stories that can inspire you to start creating info products.
Need more examples? Most of the below curators are making hundreds of dollars in revenue by curating content - either one-time curation or recurring content curation.
Technical chops You don’t need a lot of technical chops to create successful info products. All you need is good knowledge of a subject and should be able to create content of it. Pick whatever you are best at and see to create a one-time purchasable ebook/course on it. Once you see good sales, improve your tech stack and build a simple logged-in-only access portal for your content and then build a community around your audience using tools like Circle, Tribe, Edition, etc. You don’t need a lot of technical knowledge to build and sell curated content.
Tools:
(And Yes, you don’t need to have any coding knowledge) You can also think of using PayTable to sell curated lists from Airtable. PayTable helps you set up the entire workflow. Marketing chops So, the biggest question is where to start promoting your info product? Follow the same approach how people do for a Micro SaaS product.
Make it an easier choice for your audience to pay.
“How do you sell your curated lists/content?” - Selling one-time purchases like these is relatively easier than selling SaaS subscriptions as there is no overhead of recurring payments for the end-user. Start with submitting your website to BetaList. Post to IndieHackers (make sure to select the appropriate sub-group). See 50 communities to promote your list. Don’t spam. Some more places to promote your curated lists. In most cases, you should be able to find a bunch of subreddits and Facebook groups around a given niche. For example, if you are building a curated list for marketing techniques, look for growth marketing groups on Reddit and Facebook. If you are looking to create a list of VCs, Funding companies for Founders, see for various Reddit groups, Facebook groups who might be interested. Also, you can find more founders on Twitter and IndieHackers too. But this purely depends on your chosen niche. Go to this list to see 2000 Slack communities around various niches from animation to marketing. Find required Slack groups based on your niche and join Slack. Don’t spam Slack groups. Start interacting with users and provide value before selling the product. Provide a sneak peek of the list by showing a few entries from the list. Put a price and discount. Once your product starts gaining attention, launch it on ProductHunt. Newer communities that help content creators
Cost Analysis for 100 customers The cost for this is $0 and that is the beauty of Info products typically ebooks, Paid Access to Airtable data, Google sheet, etc doesn’t cost a lot of money. The cost for products like this is almost always zero. Build your curated content in the form of a Google Document, Notion Doc and put it for sale on Gumroad. If you are selling curated lists, make a list using Google Sheets or Airtable or Notion or Coda and provide private access to the sheet on each purchase. All of these tools are completely free or have generous free tiers. For selling the lists, you would need to accept payment, and below are a few tools that help you set up payment without writing code.
These tools charge you only a small share of the sale amount. So, you don’t have to pay any money upfront. All you have to do is build the list put it on these payment tools, market, and start selling. The infrastructure cost is $0 and you would only pay a small share per sale. Pro VersionSee all profitable players in this Micro SaaS niche (Pro version)See another 100% ideas for Micro-SaaS tools around Info Products (Pro version)See Technical chops for 800+ profitable Micro SaaS ideas and 80 niches (Pro version)See Marketing chops for 800+ profitable Micro SaaS ideas and 80 niches (Pro version)See Cost analysis for 100 users for 800+ profitable Micro SaaS ideas and 80 niches (Pro version)Also get 80 SAAS niches Pro versions covering 820+ ideas from Pro news lettersIf you liked this post from Micro Saas Idea, why not share it? |
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Issue#52: Building $1K - $10K Monthly Revenue around Info Products - Part 1
Thursday, July 14, 2022
This is “Part - 1” of how Info Products are making thousands of dollars in revenue. Welcome to the 157 new subscribers joined this week. Unlock the Pro version (for full content access to 800+
Issue#51: Building $1K - $10K MRR Micro SaaS around Survey & Research Platforms
Thursday, July 7, 2022
Welcome to the 133 new subscribers joined this week. Unlock the Pro version (for full content access to 800+ profitable ideas across 77+ niches and community access) Pro subscribers community launched
Issue#50: Building $1K - $10K MRR Micro SaaS around Developers ecosystem
Thursday, June 30, 2022
Welcome to the 378 new subscribers joined this week. Unlock the Pro version (for full content access to 800+ profitable ideas across 76+ niches and community access) Pro subscribers community launched
Issue#49: Building $1K - $10K MRR Micro SaaS around CRM, Product Roadmap and Issue Tracking tools
Friday, June 17, 2022
Welcome to the 131 new subscribers joined this week. Micro SaaS HQ Community Updates: We launched a Pro subscribers community last month and a closed beta invite sent to a few Pro subscribers. We have
Issue#48: Building $1K - $10K MRR Micro SaaS products around LinkedIn, Instragram, TikTok & Other Social Platforms
Thursday, June 9, 2022
Welcome to the 248 new subscribers joined this week. Pro subscribers community launched last month and a closed beta invite sent to a few Pro subscribers. We have more than 150 people joined in the
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