Social Media Examiner - TikTok ads, the easy way...

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TikTok ads are much cheaper than anything on Facebook, Instagram, or YouTube right now. Every social media marketer knows that Facebook ad costs have gone through the roof, while targeting and return on ad spend have become weaker. 

On average, a TikTok ad campaign offers about half of the cost per lead that Facebook does. It doesn’t have higher conversion rates, but because ad inventory is so much cheaper, your net sales figures will look healthier on TikTok. 

If you’ve seen good results from Facebook ads, then TikTok will amplify your social results even further. But a word to the wise: you can’t run the same content on TikTok that you run on Facebook. You’ll need different content and different methods of targeting for a successful TikTok marketing strategy.

There are several different ad types available on TikTok. We focused on the two most useful ad types: spark and lead ads. 

• Spark ads are great for increasing reach, working with user-generated content, and raising brand awareness.
• ​Lead ads are great for converting views into leads and sales.

To learn more about running simple and effective ad campaigns that work, click below:

• Read.
• Watch on YouTube.
• Listen on Apple, Google, and Spotify. 

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In case you missed it, yesterday, we hosted our third in a series of Twitter Spaces to help you on your Web3 journey. Listen to the recording to explore how to analyze an NFT project. Plus, join us live this Thursday at 5 PM Pacific time for our next Twitter Space. 

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