Social Media Examiner - Protecting your brand on TikTok…

📰 Wednesday is News You Can Use day, Reader! Here are some things you should know about…

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The filter analyzes the text, audio, video, and images in content, then labels it with one of four risk factors: low-risk, medium risk, high risk, floor.

Content is then assigned to an inventory tier:

• Full Inventory: Your ads “may appear next to some content featuring mature themes.”
• Standard Inventory: Your ads will appear next to content that is “appropriate for most brands, but may contain some mature themes.”
• ​Limited Inventory: Your ads will not appear next to “content that contains mature themes.”

To learn more about inventory tiers and which markets have access to the tool, read the full article.

Are Your Online Review Responses Helping or Hurting Your Business?
Whether 5 stars or 1 star, all reviews can improve your business, strengthen customer relationships, and refine your reputation. In this webinar from Yelp, learn the best ways to respond to different types of reviews, get advice from businesses that have perfected their review response strategy, and more. (Sponsor)

3 MORE NEWS ITEMS WORTH YOUR TIME

• Instagram is testing Live Producer to let users go live on desktop via streaming software.
• TikTok is scrapping its plans to launch ecommerce.
• ​Pinterest updated its shopping functionality with a number of new features.

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Getting & Using NFTs for Beginners
If you are curious about Web3, join us for our second in a series of Twitter Spaces to help you on your journey. We’ll explore how to get and use non-fungible tokens this Thursday at 5 PM Pacific time. Join us on Twitter @smexaminer.