Social Media Examiner - Make the most of Instagram pinning…

Welcome to Monday, Reader... it’s go time! 

This newsletter is brought to you by the Crypto Business podcast.

In today’s edition:

• Instagram Marketing: How to Pin Posts and Reels to a Profile (read below)
• How to Optimize Social Media Images
• How to Create a Facebook Business Page: The Complete Guide for 2022
• Building Strong Connections With Your Social Media Content
• ​NFT Project Launch Success: Crypto Tech Women

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The Instagram Grid Pinning feature gives businesses a valuable new way to highlight posts. So how should your brand use it to draw attention to key content? Work with your team to decide how many posts to pin and how often to rotate them. Here are a few things to keep in mind:

• Align pinned content with your brand’s marketing plan. For example, if you’re promoting a limited-time offer, pin a relevant post to give the offer added visibility.
• Avoid leaving the same pinned posts in place indefinitely. Remember, your grid can look stale if the three top posts never change.
• Review pinned posts on a regular schedule such as every other week. Even if you don’t have other time-sensitive content to promote, you might consider rotating evergreen posts.
• ​Check pinned post analytics and test pinning different numbers of posts to see what works best for your brand. By reviewing results regularly and optimizing your approach accordingly, you can maximize the value your brand gets from this feature.

Here are 10 types of content to pin to your business’ IG grid…

Limited-Time Offer: Is your business promoting a discount, event, product, or service that will only be available for a limited time? You can make it as easy as possible for new and existing customers to find your current offers. When you pin one post, you effectively spotlight the event while allowing the rest of the feed to display chronologically.

New Product Launch: Are you adding a new product or service to your lineup? In most cases, you’ll probably publish multiple posts or reels to promote your new offering. By choosing one (or up to three) to pin, you can give your product launch extra visibility and ensure that existing and potential customers see your big news.

Product Spotlight: Why give brand-new products and services all the attention? The Grid Pinning feature is also a great option for increasing awareness of existing offerings. Reels and videos that share a simple tutorial or show customers how to use a service can work particularly well here, as they provide tons of value.

Content Spotlight: Has your brand launched a content series on another platform like YouTube, TikTok, or Spotify? Pin posts are ideal for cross-promoting content on other channels. For best results, make sure the post you pin includes all of the essential details—like where to find the content and why followers should check it out. Seasonal Content: Does your business promote various sets of products or services for different seasons? Whether you’re announcing a seasonal sale or launching a brand-new product, pinning seasonal posts is still a smart way to drive awareness and conversions.

Mega-Popular Post: Has one of your reels gone viral or has one of your posts gotten a ton of traction? When you pin your most popular content to the top of your feed, you get a chance to showcase what your brand can achieve. If you’re actively seeking partnerships with other brands or influencers, pinning top content can be a smart move. It helps make a good impression on potential partners and gives them an idea of your reach and engagement.

Press and Accolades: Do you want to give potential customers a great reason to do business with you? Accolades like press features and industry awards provide social proof, which can positively influence people’s decisions. By pinning this kind of content, you can make sure these posts are the first ones potential customers see when they visit your profile.

Customer Testimonials: Sometimes the best accolades come directly from customers rather than press outlets or industry groups. If your team often shares customer reviews or testimonials on IG, you can give them an extra boost by pinning them to the top of your feed. To make testimonials more visible, consider pulling out a key quote and highlighting it in the photo or video. Then quote the review in full in the caption.

Introductory or Evergreen Content: Not all of your pinned posts have to feature seasonal or limited-time content. Pinning content that introduces followers to your brand or gives customers a quick walkthrough of your products

User-Generated Content: In most cases, your team might opt to pin posts and reels that showcase your brand’s creative content. But pinning user-generated content (UGC) can also provide value to your brand and your customers. By pinning user-generated photos and videos, you can give followers a better sense of how customers already use your products and services. UGC can also help build trust and authenticity—two elements that can be challenging to establish with branded content alone.