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Weekender: Toyota drives chatter for TikTok debut with creator-led dance challenge

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Weekender

July​ 23,​ 2022 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 

Announcement

 
On the heels of celebrating a decade of Industry Dive delivering award-winning business journalism, we’re excited to announce that soon we will officially join Informa, a leading international B2B publisher, live and on-demand events and digital services group.

We launched Industry Dive in 2012 with an audacious goal: to become the business world's most respected source of journalism. Today, we have over 100 full-time journalists reporting the news for nearly 13 million executives across a portfolio of 27 publications.

This new phase will see us continue to level up our editorial excellence, deepen our insights, and find new ways to serve our readers, clients and partners. As the news and information environment for professionals gets noisier, Industry Dive will stand out even more as a source of original, useful and in-depth knowledge.

In Informa, we found a partner who shares our mission to reach the vast specialist audience in all its breadth and depth and can help continue our growth. The leadership and editorial teams you know will stay in place, as will our commitment to independent coverage.

Thanks for reading — stay tuned for more great coverage and resources as we continue to grow.

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July 22 - Twitter, Snapchat roiled by cooling advertiser demand | Honda shifts TikTok strategy into first gear

Friday, July 22, 2022

Honda Civic Tour expands beyond live shows with TikTok videos from Future X; T-Mobile refreshes ad business with new name and app-based insights; On ice: How whiskey brands are marketing to a new crowd

July 21 - Walmart bolsters retail media network with CommerceIQ | Grey Goose gets chatty on YouTube

Thursday, July 21, 2022

Grey Goose, Uninterrupted get chatty in "The Shop" spinoff; Ad spend recedes in June for first decline in 15 months, study says; Why big agencies are investing in supply chain and inventory

July 20 - Netflix execs dish on ad-supported tier | Chili's appoints new CMO

Wednesday, July 20, 2022

Chili's names George Felix as new CMO; Why big agencies are investing in supply chain and inventory services; On ice: How whiskey brands are marketing to a new crowd View online | Signup | Forward

July 19 - HBO Max, Duolingo partner for 'Game of Thrones' prequel | Whiskey brands pivot as market soars

Tuesday, July 19, 2022

On ice: How whiskey brands are marketing to a new crowd; Amazon Business debuts first major campaign in grab at office supplies category; What the American Data and Privacy Protection Act means for

July 18 - Toyota shifts TikTok strategy into first gear | NBCU integrates shoppable TV into hit dating show

Monday, July 18, 2022

NBCU, Peacock bring ShoppableTV to 'Love Island USA'; Kia spot offers NFTs to viewers who scan QR code; Marketers lost their creative verve amid deluge of challenges; Campaign Trail: Eos

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