How to relaunch a website without hurting your SEO

It ranks. It attracts visitors. That’s great.
But it’s also a risk when the time comes for a redesign.

If the website redesign process doesn’t include the extra steps required to preserve those rankings, the project is a high risk for negative ROI. You may launch a site with worse performance than the site you redesigned.

Which of your pages gets traffic from search? Which pages rank? Which pages have links? Which pages have the best messaging? Inventory them all …then make some decisions.

The entire process is 11 steps. We put the highlights in this 6-minute video for our friends at Semrush.

See how many of your URLs are indexed by Google
See which of your pages are getting traffic from search
See which of your pages rank in search
See which of your pages have been linked to by other sites
Decide which of those pages to migrate, update or delete
Set up 301 redirects for URLs that are moving
Reach out to editors to update links when possible
Check the robots.txt file
Check the sitemap.xml file
Make a nice 404 page
Post-launch, use GA4 to check your search traffic and 404 page visits

When you go through the audit. You’ll know which of your web copy to rewrite carefully. You’ll know which of your URLs to preserve. In the end you’ll quickly see that when it comes to SEO…

Some of your pages are worthless.
Some of your pages are priceless.

Know the difference, then redesign your high-ranking website with confidence.

Show me the step-by-step process for protecting the SEO value of my website →

Older messages

How to not destroy SEO value in a redesign...

Thursday, April 25, 2024

in 11 easy steps ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🤔 Is trust in AI on the decline?

Tuesday, April 16, 2024

[new survey] ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🤔 Is trust in AI on the decline?

Saturday, April 13, 2024

[new survey] ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The 10-point web design requirements checklist

Tuesday, April 2, 2024

There are a lot of success factors for marketing websites. Many of them are must-have requirements for digital marketing success. There are at least 10 of them that made it on our checklist of web

The 10 must-haves for every website...

Thursday, March 28, 2024

There are a lot of success factors for marketing websites. Many of them are must-have requirements for digital marketing success. There are at least 10 of them that made it on our checklist of web

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