1. Home
  2. Discover
  3. Business
  4. Orbit Media

How to relaunch a website without hurting your SEO

in 11 easy steps
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 
 
It ranks. It attracts visitors. That’s great.
But it’s also a risk when the time comes for a redesign.

If the website redesign process doesn’t include the extra steps required to preserve those rankings, the project is a high risk for negative ROI. You may launch a site with worse performance than the site you redesigned.

Which of your pages gets traffic from search? Which pages rank? Which pages have links? Which pages have the best messaging? Inventory them all …then make some decisions.
The entire process is 11 steps. We put the highlights in this 6-minute video for our friends at Semrush.

  1. See how many of your URLs are indexed by Google
  2. See which of your pages are getting traffic from search
  3. See which of your pages rank in search
  4. See which of your pages have been linked to by other sites
  5. Decide which of those pages to migrate, update or delete
  6. Set up 301 redirects for URLs that are moving
  7. Reach out to editors to update links when possible
  8. Check the robots.txt file
  9. Check the sitemap.xml file
  10. Make a nice 404 page
  11. Post-launch, use GA4 to check your search traffic and 404 page visits

When you go through the audit. You’ll know which of your web copy to rewrite carefully. You’ll know which of your URLs to preserve. In the end you’ll quickly see that when it comes to SEO…

  • Some of your pages are worthless.
  • Some of your pages are priceless.

Know the difference, then redesign your high-ranking website with confidence.

Show me the step-by-step process for protecting the SEO value of my website →
 
What's the future for AI and search?

Join us on April 30th at 5pm CT for a webinar on Trust and Quality in the Era of AI and Content Discovery. Andy will share a set of frameworks, AI prompts and techniques for better marketing.

 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
View it in your browser
unsubscribe

Older messages

How to not destroy SEO value in a redesign...

Thursday, April 25, 2024

in 11 easy steps ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🤔 Is trust in AI on the decline?

Tuesday, April 16, 2024

[new survey] ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🤔 Is trust in AI on the decline?

Saturday, April 13, 2024

[new survey] ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The 10-point web design requirements checklist

Tuesday, April 2, 2024

There are a lot of success factors for marketing websites. Many of them are must-have requirements for digital marketing success. There are at least 10 of them that made it on our checklist of web

The 10 must-haves for every website...

Thursday, March 28, 2024

There are a lot of success factors for marketing websites. Many of them are must-have requirements for digital marketing success. There are at least 10 of them that made it on our checklist of web

You Might Also Like

Free List Of Tech Recruiters (:

Tuesday, May 21, 2024

May 21, 2024 | Read Online Free List Of Tech Recruiters (: fb tw in email Hey, Michael from CrackedDevs here! We just another great tool! A free list of 1000+ emails and LinkedIn url's belonging to

🚀 Launch Your Online Store in 10 Steps

Tuesday, May 21, 2024

Plus, over 50 online store examples for inspo. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ 

Boost global SEO with original research

Tuesday, May 21, 2024

To view this email as a web page, click here The Content Marketer Today, we're demonstrating how to use original research to boost your international SEO efforts, exploring the ins and outs of

Crypto Just Won Support From The Politicians

Tuesday, May 21, 2024

Listen now (4 mins) | Today's letter is brought to you by Meanwhile! Meanwhile is the world's first licensed and regulated life insurance company built for the Bitcoin economy. Protect your

It's time to hire an influencer marketing manager

Tuesday, May 21, 2024

Give your influencer program the attention it deserves ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

I worked in Amazon for 3 days—Here’s what happened [Roundup]

Tuesday, May 21, 2024

Get personalized business advice every week with EcomCrew Premium. Hey Reader, As an Amazon seller, I've always wanted to see what actually goes on in an Amazon warehouse. Unfortunately, I haven

Democrats Host Briefing Against FIT21 Ahead of Vote

Tuesday, May 21, 2024

Plus SEC Signals Approval for ETH ETFs ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What Most Brands Miss With User Testing (That Costs Them Conversions) 

Tuesday, May 21, 2024

Discover why brands struggle with conversion rates and how inclusivity plays a vital role. Learn why diverse customer experiences are key to success. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

ET: May 21st 2024

Tuesday, May 21, 2024

Exploding Topics Logo Presented by: Exploding Topics Pro Logo Here's this week's list of rapidly trending topics, insights and analysis. Topic #1 Oil Pulling Chart Oil pulling is an ancient

Founders Secret Acquisition, Substack Celebrates Hate Reads and Google AI Impact on Creators!

Tuesday, May 21, 2024

Founders Secret sold, Substack parties, and Google's AI affects creators. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌