8th Revolution - Cannabinoid Playbook: August 2022

Welcome to the 105 new members of the forward-thinking cannabinoid revolution who have joined us since last month!

They have now joined the 4,054 others who are receiving high-signal, data-driven analysis to be in front of their peers in the cannabinoid space!

One Report, Once a Month, Everything You Need to Know in Cannabis

​Read our 20+ August Playbook here ​

Here are the Highlights from our 20+ page Cannabinoid Monthly Playbook.

Cannabis is a Pawn.

It's no secret that politicians from both sides of the aisle have used cannabis to advance wider interests.

One of those interests recently has been a misdirection to raise doubt about cannabis legalization. The rhetoric used is from the 1936 movie, Reefer Madness. We break down the striking similarities and also identify who funded that movie.

Hint: it's not the U.S. Government. (Page 7)​

Inside Look at Germany Cannabis Market: With 86 million people and the largest economy in Europe, legalization would create a tidal wave of reform throughout the 27 member states in the EU and beyond. Current projections discussed at the conference believe Germany’s adult recreational cannabis market will be a 5- to 6-billion dollar market by 2030, the same size as today’s California market. (Page 18+19)​

Community involvement is key to cannabis research. Using observational data analysis, the CESC has uncovered clues to the “Sativa” vs. “Indica” dilemma. (Part II from the CESC is on page 20)​

Cannabis Headlines:

US House Democrats Demand Senate Pass Its Own Marijuana Banking Bill: At this point, it's got to be a matter of ‘when’ not ‘if,’ right?

Biden Says He’s ‘Working On’ Fulfilling Marijuana Campaign Pledge To Free Prisoners: This should have been done on day 1. Get it done already.

EU Nations Could Follow Germany in Legalizing Cannabis: Money is a powerful motivator. Germany could be a massive domino to help move forward a global industry.

🎙️Interviews with Industry Leaders

With Leslie Bocskor we discussed:

• How paper, plastic, and fiber will be disrupted
• Making sense of cannabis policy
• Why the cannabis industry has not been self-regulated

​Listen to "The Great Disrupter ft. Leslie Bocskor" Now | Read the Interview Page 8​

Cannabinoid Pricing Signal:

The minor cannabinoid market has two sides to the story. Ingesting these cannabinoids that are difficult to manufacture with many unknowns may lead to potential safety concerns. On the flip side, they provide a lifeline for CBD manufacturers and provide much-needed revenue relief. Additionally, that economic infusion will hopefully provide stability across the supply chain, ultimately ending up back in the hands of the farmers. The minor cannabinoid market will continue to be a cat and mouse game as new isomers of THC are manufactured and distributed.

Feminized seeds are one of the only product categories that have yet to reach their annual low. Due to this factor, we believe there is still more room for the price to drop.

According to Hemp Benchmarks, CBG biomass prices have been one of the most stable product categories over the past 10 months.

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🎙️The Dime

Last month on The Dime, we dove into:

• ​Exploring the Future of Cannabis Cultivation ft. Nate Lipton | Hot Takes Only ​
• ​The Great Disrupter ft. Leslie Bocskor | Hot Takes Only ​
• Cannabis a Political Pawn ft. Matt Hawkins | Hot Takes Only
• ​Digital Personalized Cannabis Experience ft. Socrates Rosenfeld | Hot Takes Only

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The full episode is on the left and the on-the-go, < less than 10 minute version is next to it .

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Learn More:

Did you miss our Case Study on maximizing margins in your processing facility? Click the link below and we will send you our free detailed 30+ page analysis. Send me the Case study on Maximizing Margins. ​

Are you interested in raising your brand awareness and being in front of a targeted engaged cannabis demographic? We have 1 spot left for 2022. Click here to reserve the last few spots available for 2022 Sponsorship.

See you next month,

8th Revolution & ArcView

The playbook is intended to be additional reference point in taking future steps to build your market share. If you have additional questions or want further analysis, just say the word and we can share more.

At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in regards to the hemp & cannabis industry. Our forward-thinking team can diagnose, analyze & optimize every detailed nuance of your company to keep your business safe, smart, and profitable. Our flexibility and experience combined with ongoing research creates unique insights into how to best grow your market share. We are creative problem solvers that rely heavily on analytics and trusted facts to help adapt an array of business services to meet your company’s growing needs.

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