ANNOUNCEMENT

Hey ! We are back at it again. Furlough never rests & this week we've set our community a new challenge:

Did you know that the current Guinness World Record for the biggest online speed networking event is 1,068 people? 

With your help, we want to smash that out of the park! So sign up for our next Remote Speed Networking event and let's break records together!

THE ALPHA

​​YouTube announced a partnership with Shopify last week.
This partnership allows content creators and businesses to feature their products across YouTube with easy to use integration from Shopify.
Why is that so important?
⇒ By allowing YouTube creators to display products throughout their channels, like below videos, during live streams, or at the end of videos, as well as in live stream videos. This should improve conversion, customer experience and overall connection between the content creators and the fans without directing them from the video to a landing page.
⇒ YouTube will also add a section on the Explore tab to “shopping destination” that will display shoppable content. These updates are massive for content creators and ecommerce brands. It will help monetize youtube content more effectively, while keeping the customers on YouTube.
⇒ In addition this is another step to empowering content creators by making the flow between their content and their products smooth and on point. This feature will be launched first in the US, Brazil and India, and then will be live worldwide.
⇒ This is another step of tech giants trying to keep creators on their platforms and make sure they get a chunk of the eCommerce pie. Very similar btw to the IG checkout feature that allows customers to shop and checkout directly on IG.
⇒ Looking forward, we can easily see a trend here where Google & Meta are going towards the Amazon direction, trying to make their platforms more and more eCommerce friendly towards a world where once you have the audience you won’t need a website and you will be able to do everything on the platform where you have audience to begin with.

IN THE NEWS

• Shopify: Shopify bets big and loses, lays off 10% of workforce this past week.

• Instagram: Instagram faces backlash this past week, rolls back recent ‘Tiktok’ like update.

• Google Ads: Your Google Ad conversion actions might have changed to data driven attribution.

• Google: Extends timeline for cookie deprecation until 2024 to give marketers “breathing room.”

• Web3: Nike joins the Metaverse, building a safe & secure platform for you to discover, collect, and create virtual projects.

FURLOUGH TV

• Enter a new era of copywriting with Slayer Ai. 

• How to clean up and simplify your Cloud Storage mess. 

• The secrets to scaling a beauty brand, with Body & Botany.

• The ultimate guide to using the Furlough Marketplac3. 

BUILD IN PUBLIC

With recession fears on the rise, last week we caught up about what it's like being a bootstrapped founder in the current climate.

Here's the thing, it's not all doom and gloom! If you can work through the uncertainty, there's some serious opportunity in the space to grow and establish yourself. 

Catch Build In Public Radio on Apple Podcasts & Spotify!

EVENTS THIS WEEK

• Kick Off
  
  Set the tone for your week and catch up with the Furlough fam at our Kick Off!

• Startup Booster
  
  Want to increase your productivity? Check out this weeks startup, Metadock, a subscription software that allows you to get rid of tabs, maximise your computer real estate and save visual layouts across multiple monitors. 
   

• CRO Webinar with Carl Weishe:
  
  Get started with Conversion Rate Optimisation and learn how to build a high converting store.
   

• Build In Public
  
  Interested in the agency space? This Thursday we're catching up with agency managing director, Tony Bradberry. A veteran in the field, this live episode of Build In Public is going to be a full of gems!
   

• Member Integration: Meet your new cohort! Explore and learn how Furlough can help you smash your goals. 
  
  If your a long time member, pop in and say hi to your new network!

PHIGITAL

If you're going to be a professional, you better dress like one!

More than just a store. Phigital operates under the Phi DAO. A collective of professionals partnered in business through collaboration within the Furlough Ecosystem. 100% of the proceeds go to the DAO treasury.  

Furlough's Phigital store is officially live! 

MARKETPLAC3

Featured Bounty: Create a TikTok about what you've learned in Furlough.

Points: 5 Task Points. 

Leaderboard: 1st place goes to Raul!

FURLOUGH AWARDS

Well done to this month's winners!

CLAIM YOUR REWARD

You made it to the end of the newsletter! Congrats, you've earned this exclusive Furlough Genesis NFT. 

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