Furlough Weekly - 🌊 Flow

Last weekend marked the first British Monarchs Platinum Jubilee.
So many brands saw success advertising during the celebrations but it's left marketers wondering how to get involved with seasonal events outwith their home country.
As long as you can find an angle that fits your product and brand, go ahead and get involved. Heck, the country radio stations were celebrating by playing "queens of country music," so get creative!

IN THIS WEEK'S EDITION:

Little known secrets to getting optimal ROAS.
Maximise productivity through entering flow state.
Community Spotlight: From acadamia to the world of digital marketing.

Little known secrets to getting optimal ROAS

Well we've got a jam packed guest post from Ad Specialist, Bruno Ravallet. Check out these useful you can use to improve your advertising efforts:

Basically, there are three pillars for an optimal ROAS:

Cost per landing page view: This metric is calculated as the total amount spent divided by landing page views.
Conversion rate: Percentage of visitors to your website that converts.
Average Order Value: Conversion Purchase Value / Purchases.

When talking about Cost per landing page view, we are measuring the cost to send one potential buyer to your ecommerce store. So, the lower this KPI the better.

How do I improve this cost per landing page view?

Chose a strategic product for your ad.
Create an Ad Creative that converts.
Improve copywriting.
Optimise your Ad Campaigns.
Attractive offer.
Assertive targeting on you audience.

How could I increase the Average Order Value?

Bundle products or create packages.
Upsell or cross-sell complimentary products.
Set up a customer loyalty program.
Create an order minimum for free shipping and / or other gifts.
Provide fully staffed live chat support for quick questions.

How about my Conversion Rate?
This is crucial to your business. If it is low, you might be facing a lot of issues with your website. In order to improve, you could:

Improve UX (website categorization & usability).
Improve product pages (leverage personality, visuals, video, testimonials, social proof etc).
Show credibility.
Strategic shipping (encourage the customer to promote actions that puts their order above the average order spent in store)
Efficient checkout.

And what if I don’t know if my KPIs are good/bad?

These KPI´s may vary based on niche, region etc. so, if you don't know yours, I suggest getting in contact with other Ecommerce owners of your niche/region and share this info.

If you are reading this newsletter you are already in an awesome community where you could get this info. Just reach out to Furlough´s Ecommerce channel and make your move.

WHAT HAPPENED LAST WEEK:

FEATURE FRIDAY - EMIL BARR (STEP UP SOCIAL)

Emil Barr is the founder of a unique Social Media Marketing agency called Step Up Social. Their focus is on creating growth for clients on platforms like Tik Tok, Linkedin, and Reddit. Step Up Social is a different beast when it comes to Social Media Marketing since its approach is mainly based on organic content. Mainly because organic content has the ability for virality, and it just comes off more authentic as opposed to paid. During our Feature Friday session, Emil sat down with our Founder Joe Casanova and discussed different media strategies that have seen success as well as the logic behind it so you can replicate the process yourself.

MASTERMIND

Our MOST collaborative Mastermind session yet! If you haven't attended a Furlough Mastermind before then you are in for a treat. These sessions are focused on helping members of the community break past the issues they might be facing in their business. The topic of discussion was centered around entering flow state & being a valuable contributor. Entering flow state is something every entrepreneur strives to achieve, but very few can actually maintain one. But here's a pro tip, try out the Pomodoro method. It will work wonders for making sure you stay focused long enough to move that needle forward.

TIKTOK CONTENT FACTORY

Coming up with content for your personal brand can be tricky. What do you say? How do you format it? Well, we’ve got an event for that called the TikTok Content Factory. Show up, be given a Value Drop prompt to work with, we record you, and on the back end, our video team will be editing and adding captions and effects. We could not have made it easier for y’all - let’s go viral!

ADD NEXT WEEK'S EVENT TO CALENDAR

COMMUNITY SPOTLIGHT

Have you met Amanda yet?

An active member and our new (ish) Events Manager, Amanda is a powerhouse. Coming from the unlikely background of academia, Amanda has immersed herself in the world of digital marketing. Over the past few months she’s been part of Furlough she has taken on roles to gain experience in content writing, copywriting, email marketing, remote event management, and one of our very own contributors to Furlough Weekly.

In her day job she works as a Researcher for a public health knowledge synthesis hub. Hence the interest in writing! Academia can be a little stuffy, so she has been LOVING the ability to flex her creative muscles with Furlough.

Amanda has become a valuable member of our team here, and was part of our latest community graphics release. Check out her DAO character below (no her waist isn’t actually that small *wink emoji*).

Look out for our next release of community member graphics --- you could be next!