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5 Questions To Ask Before Starting A New Social Media Account

Prior to starting a social media account, it’s important to identify your goals and overall strategy to know if it's the right move for you. Jenny Fowler, MIT’s director of social media strategy, highlights five questions to ask yourself before hitting “create account”. 

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3-Step Template To Document Your Crisis Management Plan

A brand crisis can strike at any time. That’s why it's best to be prepared to act fast. Rather than drafting a plan under pressure, download our crisis management plan template to equip your team to respond and recover swiftly in the face of crises.

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