✍🏻 Steph Smith on Intentional Personal Brand Building

Hi friends👋🏾 

Tami here again! Before we dive into what we have for you this week, I want to check in about the alternating Umber and I have been doing. How does it feel for you as a reader? Let us know on Twitter @buffer! 

This week on the blog, we have a new Social Proof instalment featuring the amazing Steph Smith. She's a multi-hyphenate creator with an interesting career and personal brand-building journey that now sees her at venture capital firm Andreessen Horowitz as a Podcast Host. In this instalment, she shares her journey and lessons she’s learned about intentional personal brand-building.

Also on the blog, Umber highlights how Facebook Groups can benefit small businesses in building community, an business owner shares how adversity helped her become a better entrepreneur, and Mike Eckstein put together a case study on how a marketing agency uses Buffer to manage their clients.

Hope you have a lovely start to the week, and we’ll see you next Monday!

Warmly, 

Tami & the Buffer team

P.S.: I'm always on the lookout for folks to interview for Social Proof. Let me know who you would love to see on the series @tamioladipo!

👇 On the blog this week

👩🏻‍💻Social Proof: Steph Smith on Intentionally Building a Personal Brand

For the second edition of Social Proof, I spoke to one of the prime examples of crafting a personal brand — Steph Smith. Throughout our conversation, Steph shares interesting stories about how she built her Twitter following and intentionally built her personal brand.

🗣️Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Creating community with one's followers is a top priority for small businesses and content creators these days. In this article, Umber shares the benefits of using a Facebook Group to build community and examples from businesses that have done so successfully.

🫂 The Worst Moment of My Life Made Me a Better Entrepreneur — Here Are the Lessons I Learned

Her daughter’s medical diagnosis and months-long hospital stay left Sehreen Noor Ali devastated. But it also taught her lessons in resilience, decision making, and prioritization that made her a better entrepreneur.

🤝How a Small Marketing Agency Uses Buffer To Manage 10 Clients

In this article, Mike Eckstein outlines how Tempt built a small marketing agency and how they manage multiple clients using Buffer.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

“A Day In The Life” Trend

Take us with you through your “day in the life” as a small business owner and show us the behind-the-scenes of what a typical workday looks like for you. Check out this example from Figma (featuring one of their interns)! This trend is a great way to showcase your business and connect with your audience by showing them a more authentic side to your business.

Thanks for reading! 💟

Which was your favorite piece this week? What do you want to read from us next? Give us a shout out on Twitter, we’d love to hear from you.

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