Why you should not use the word "users" in your arguments

Is this email not displaying correctly? View it in your browser.

UX Database Newsletter #117

“If you can make something significantly clearer by making it slightly inconsistent, choose in favor of clarity.” - Steve Krug

Issue Artwork by Punk at Night

Schiphol Airport Notes

Mijksenaar's work at Schiphol Airport is considered a world reference in the field of visual information.

Since 1991 he has been responsible for signage together with the airport's design department. At Schiphol, a complete system incorporating typography and color coding for road and interior signs, flight information signs and maps has been designed and is being continuously developed.

The work includes access roads, parking, escape routes and piers. The color system is based in part on the original 1960s system created by Benno Wissing (Total Design);

Blue is used for the roads;
Yellow and green are used inside the terminal for information on the operation of the facilities.
Gray is used for non-directional information.
Black for office areas,
Red and green also appear to designate stop and danger, and exit and confirmation, respectively.

The Schiphol color scheme has proven to be very effective primarily because of the high legibility and clarity of the text, particularly at some distance. In this first revision, the font used was Frutiger, with some modifications for use on conventional displays (of which there were over 1500) and on internally illuminated signs.

Free Product Design Course		Explore Products

Product sponsor of the week 💜

4 ways to overcome Figma handoff challenges

One of the biggest struggles in bringing a product to life is handoff between designers and developers. Here are 4 ways to make handoff clearer, easier, and faster.

Learn how to create better handoffs

Products

Sprig

Test concepts and prototypes before you build. Ship new products and features that hit the mark more often with browser-based testing.

Daybridge

Make time for what matters. We got tired of using office software to plan our personal time. So we're building a new calendar for people, not companies.

Datapad

Store All Your KPIs In Your Pocket. Consolidate all your KPIs in datapad to access everything in a zap. It's so easy, even grandmas can use it!

Formeer.io

Project Management Kit. There are many ways to manage a project. We've Collected all the useful resources for you in Notion.

Ballpark

Templates Library. Get your research started with these test templates covering usability, surveys, prototypes, branding and more.

Be Inclusive

Be Inclusive is a web app that helps you define, track, and share digital accessibility audits. We simplify the admin part of the process so manual auditing is easier to manage and share with teammates & clients.

Artitor

Create your own illustration as you like in minutes. Personalize your illustration with thousands of elements and tell your brand messages, product features or stories in a beautiful way.

Articles & Ideas

Don't call them users

The people you design for are human beings, not just data points on a graph.

James Morris

Fitts's Law and Its Applications in UX

The movement time to a target depends on the size of the target and the distance to the target.

Raluca Budiu

3 Myths About DesignOps

Misconceptions stem from a lack of understanding of DesignOps, as well as attempts to pigeonhole it. DesignOps is different from design management, it's not always a specialized role, and it should be structured differently in different organizations.

Kate Kaplan

UX career paths: A how-to guide

Creating a UX-focused career path that works for your situation and company context.

Quendoline & Emma

Two secrets that keep me growing as a manager

In a 1:1 a few years ago, a new manager on my team saved time to ask one big question: “What’s the secret to being a good manager?” Of course, I didn’t have any perfect answers. To me, that’s like asking “what’s the secret to good parenting?” There’s no correct answer, and everyone finds their own way.

Ami Vora

An Accessibility-First Approach To Chart Visual Design

Using a data visualization case study, we will explore how an accessibility-first approach led us down the path of creating a better visual design for charts. Throughout the article, we will highlight how we used the seemingly constraining Web Content Accessibility Standards (WCAG) to become an empowering factor in our design process. We will also discuss how this approach led us to an unexpected yet better outcome for everyone.

Kent Eisenhuth & Kai Chang

Hypothesis driven design

In the team I work in, we have adopted a formal way of doing "Hypothesis Driven Design". Hypothesis driven design is where you design solutions and test them with your users. Advancing your understanding and business solution though each design.

Andrew Duckworth

9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)

Autocomplete features are provided at 80% of e-commerce sites — yet only 19% get everything right when it comes to designing the feature for end users.

Baymard Institute

Want to support the project? Donate 😍

You are receiving this email because you opted in at our newsletter from User Experience Database.

If you want to unsubscribe, click here.

Why you should not use the word "users" in your arguments

Older messages

Holidaysss (not real)!!

When to Use Which UX Research Methods by NN Group

Apple Maps vs Google Maps by Peter Ramsey

Taxonomies explained by NN Group

How to Give Impactful Feedback by Spotify Design

You Might Also Like

Authors • Promote a book series on social media • all in one order

9 Ways Minimalism Will Save You Money in 2025

New Year, New You?

[Electric Speed] Wall calendar | novelWriter

• Affordable Kindle Unlimited eBook Promos •

"Explain a Movie Plot Badly" -- A Fun Party Game

Tech predictions for 2025

🎤 The SWIPES Email (Friday, January 3rd, 2025)

It Started With a 1-Way Ticket to Ireland

🧙‍♂️ This is BLOWING MY MIND