👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

• Over 50% of the Forbes Cloud 100 is PLGGGG 🥳

Forbes @Forbes

The seventh annual Forbes #Cloud100 list of the world’s top private cloud companies, produced in partnership with Bessemer Venture Partners and Salesforce Ventures, recognizes standouts in tech’s hottest category. The Cloud 100 2022Forbes’ definitive ranking of the best, brightest and most valuable private companies in the cloud.trib.al

August 9th 2022

19 Retweets76 Likes

• Whizzing to 💯 million

  Kyle Harrison @kwharrison13

  Don’t sleep on cloud security. Wiz reaches $100M ARR in just 18 months. And things are just getting started.

  

  August 10th 2022

  21 Retweets407 Likes

• *Growth 😬

  Terms and Conditions apply

  elena verna @ElenaVerna

  Recruiting for growth be like: ‘We are looking for someone to accelerate our growth [but the rest of the company will not help]’

  August 6th 2022

  8 Retweets107 Likes

• #BlurredLines 🙈

  Software is consumerizing… give it a decade and you wouldn't be able to feel the difference between Airbnb and your CRM. #boldClaims

  elena verna @ElenaVerna

  I believe that in the next decade, the artificially created b2b and b2c division will disappear. Ent buyers will step down from the decision-maker throne into the enablement role. We will converge to build valuable products for people using them, with personal and biz use cases.

  July 15th 2022

  2 Retweets25 Likes

• Your friendly neighborhood product Champion ❤️

  John Cutler @johncutlefish

  Testing whether they will read the qual feedback :)

  

  August 6th 2022

  13 Retweets376 Likes

• The secret to Replit’s success…

  Paul Graham @paulg

  Replit just did something in a couple weeks that I would have expected to take most of a year. When I asked how they did it, Amjad sent me their commit graph.

  

  August 7th 2022

  81 Retweets1,712 Likes

• Reduce ALL FRICCCTIONNN 👀

Aaron Levie @levie

Every *single* thing in your product that creates friction limits adoption. Even the difference between requiring a user to click a button vs. see information on mouse over can be an order of magnitude more discoverability of a feature.

July 31st 2022

130 Retweets1,051 Likes

🔎 The PLG hunt

• Sales teams🤝 Efficiency ft. Jiminny

  Jiminny helps sales teams perform better by providing the conversation intelligence to record, transcribe and analyze customer conversations.

  Jiminny @JiminnyInc

  Today we announce our $16.5M Series A round with @KennetPartners! 🍾🥳 We're unbelievably proud of the recognition this investment gives the product we’ve built, and keep building, for Sales and CS teams around the world. 🌎 Read the press release: bit.ly/3SE45t8

  

  August 11th 2022

  2 Retweets4 Likes

  Which hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment

Growth Stories 🚀

This is a Mutiny against traditional marketing and growth engineering! ⚔️

Helping marketers create personalized experiences & marry marketing activities with revenue, this mutiny will certainly dethrone traditional marketing.

Teams across ClickUp, Notion, Segment, Snowflake, and Dropbox are all endorsing this rebellion that is slowly turning into a revolution! 💥

Top of the Lyne

A Mutiny against traditional marketing ⚔️

Haven’t subscribed yet? Are you kidding? Go on, hit it 👇🏼 If you find yourself in central London today, looking for a bowler hat, you can buy one from the shop that invented the damn thing. Lock and Co. hatters on St. James’s street is the world’s oldest hat shop by a mile and a half - they’ve been around since 1676…

Read more

2 days ago · 8 likes · Rahul Krishnan, Ruchin Kulkarni, and Aishwarya G

Fundraising, Venture Capital and Exits 🤑

• Expe(dock)s $13.5M Series A 🎉

  Expedock is helping supply chain management become efficient by automating documentation processes.

  TechCrunch @TechCrunch

  Expedock cinches Series A to grow its freight paperwork management platform tcrn.ch/3QgVawb by @Kyle_L_WiggersExpedock cinches Series A to grow its freight paperwork management platform – TechCrunchExpedock, a company creating tools to automate the management and storage of freight and logistics paperwork, has raised $13.5 million in a venture funding round.tcrn.ch

  August 10th 2022

  4 Retweets6 Likes

• Convertedin raises $3M seed 💸

  Convertedin helps e-commerce brands use their data in the best way to create personalized multi-channel marketing. Round led by Merak Capital.💰

  TechCrunch @TechCrunch

  Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America tcrn.ch/3Qez8dA by @ulonnayaEgyptian martech startup Convertedin gets $3M for its platform – TechCrunchEgyptian startup Convertedin operates a marketing operating system for e-commerce brands; it raised $3 million in a seed round led by Merak Capital.tcrn.ch

  August 10th 2022

  10 Retweets30 Likes

Launches, events, and releases

• Turbocharge your webhooks creation ft. Svix 🧑🏻‍💻

  Build webhooks in minutes while Svix takes care of the deliverability, retries, monitoring, and security.

  A gamechanger in the world of interconnected apps!🎳

  Svix @SvixHQ

  We are thrilled to FINALLY launch Svix, the enterprise ready webhooks service, on Product Hunt! 🎉🎉🎉 We would love you to join the discussion and show your support! producthunt.com/posts/svixSvix - The enterprise ready webhook sending service | Product HuntWebhooks are a pain. Developers need to worry about deliverability, retries, monitoring and security. Svix lets you build a state-of-the-art webhooks solution in minutes so you can focus on your business.producthunt.com

  August 10th 2022

  1 Retweet5 Likes

• Remove uncertainty from webinars with Zuddl Studio 💫

  Built for high stake environments of live events, features like Showflow help you with your video production process.

  One click studio quality content. 🤯

  Zuddl @WeareZuddl

  The creators of Zuddl Studio are pumped up to launch it on @ProductHunt tomorrow. We can’t wait for you to check out what we’ve been working on and get your valuable feedback: hubs.li/Q01jL1750 Here’s a sneak peek at the last-minute Product Hunt prep-up conversations!

  

  August 10th 2022

  2 Retweets4 Likes

Nerding out on PLG 🤓📚

Incredible product experiences brought to you by PLG

Noah Weiss, Slack’s SVP Product deep dives with Dannie Herzberg into scalable self-service product experiments, balancing distribution and value capture, and Slack’s north star metric.

Dannie Herzberg @DannieHerz

Efficient growth relies on building incredible product experiences. 🎙️I spoke with @SlackHQ SVP of Product @noah_weiss about his approach to building & growing one of the leading bottoms-up SaaS products on the market. Listen here 👉 soundcloud.com/user-415883127…Noah Desai Weiss: Inside Slack’s Product Led Growth EngineIt was a delight to have the opportunity to chat with Noah Weiss about how Slack built their product led growth engine. Noah is Slack’s SVP of product, which means he leads all of the company’s self-ssoundcloud.com

July 28th 2022

4 Retweets32 Likes

Blazing Hot Meme Zone ⚡️

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