While Google has pushed the official deadline for the full ban of third-party cookies to 2024, the restrictions on third-party data collection are still growing. That means marketers are going to need to turn to cookiless alternatives.

Cookieless targeting offers marketers an opportunity to experiment and innovate their targeting strategies. By adding this strategy to their marketing mix now, they can adapt to the upcoming changes.

The Benefits of Cookieless Targeting

1. It Reaches Users in the Right Frame of Mind: When a person is browsing content about a specific topic, it signals their intent at that moment. With cookieless targeting, you can reach them in that moment.
2. It Helps You Target Niche Audiences: It provides the opportunity for marketers to target niche contexts by specifying a topic or a collection of keywords. That way, your ads are served to consumers who are receptive to the niche attributes of a product or service.
3. It Provides Real-Time Metrics: Since contextual advertising campaigns are served programmatically, you can review real-time metrics and optimize for maximum performance. Optimizing your campaigns in real-time strengthens your live campaign’s performance which ultimately improves the outcome and reduces dollar waste.
4. It’s Brand Safe and Builds Brand Affinity: Consumers are increasingly conscious of the environments where brands choose to advertise. Contextual advertising addresses the need for brand safe advertising while also building brand affinity, by leveraging content rather than user data to reach the right audience.

Check out the full article by Stack Adapt for more tips on contextual advertising, other uses for cookies, and paid advertising tools.

Death to bots and spam and fakes 🔪 🔪 🔪

If you are noticing fraudulent clicks on your ads that are draining your ad dollars, it’s time for an intervention from an integration. ClickCease is a solution that prevents fake clicks on your ads. On top of bots and click farms, it includes competitors, brand haters, and accidental clicks. It integrates with both Google, Facebook, and Bing Ads currently, but has integrations for fake clicks on sites and stores, too. See how it can save your ads for genuine clicks only!

At Carney, we’ve built tons of beautiful websites.

But we’re also really good at managing the trickier stuff, like tracking, targeting and SEO.

We can maximize how your current site works with these features and build you a gorgeous new site from scratch.

Doesn’t that sound sweet?

In the desert, things can go bump in the night. Critters, creatures, and things you can only imagine. This Ford Raptor ad shows you may just need something to help you go fast enough to outrun anything, even a supernatural wolf creature. It’s giving a horror flick vibe that we love.