Shopify Dispatch Issue #359 - Customer data analysis, Free publicity

Shopify Dispatch

Issue #359 - August 10th, 2022

Customer Data: Top Trends, Collection Methods, and Best Practices in 2022

Holly Stanley writes about how to collect, validate, and analyze customer data. With all of the recent privacy laws, knowing how to properly manage and use customer data is going to become even more important.

13 Free Publicity Ideas That Will Get Your Business Press

Elise Dopson shares ways to build publicity at little or no cost.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

My articles this week

Measuring loyalty by how often customers order

Link multiple Repeat Customer Insights accounts for quick sign-ins

Finding customers with Above Average loyalty

Finding your most loyal customers, the VIPs

Eric Davis


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Shopify Dispatch Issue #358 - Customer file power, Cheapest shipping options

Wednesday, August 3, 2022

Shopify Dispatch Issue #358 - August 3rd, 2022 File Power In Practice Kevin Hillstrom writes about how important File Power is. File Power is how much value there is in your customer file. In other

Shopify Dispatch Issue #357 - Shopify layoffs, DTC marketing

Wednesday, July 27, 2022

Shopify Dispatch Issue #357 - July 27th, 2022 Changes to Shopify's team The big news from Shopify this week is a 10% layoff across the company. DTC Marketing: Top Channels, Trends, and Best

Shopify Dispatch Issue #356 - Sell on YouTube, Mining analytic data

Wednesday, July 20, 2022

Shopify Dispatch Issue #356 - July 20th, 2022 Sell with YouTube Shopping Shopify's released an update for their Google channel so you can now sell and promote on YouTube. It's available to all

Shopify Dispatch Issue #355 - Recession strategies, SMS shipping changes

Thursday, July 14, 2022

Shopify Dispatch Issue #355 - July 13th, 2022 Retailing in a Recession (+ 8 Tips to Stay Competitive) Lauren Mathews writes about how to handle a recession. They also include ideas on staying

Shopify Dispatch Issue #354 - Checkout extensions

Wednesday, July 6, 2022

Shopify Dispatch Issue #354 - July 6th, 2022 Introducing Checkout Extensibility Shopify's releasing new ways for apps to customize checkout and Shop pay. They're in developer preview targeting

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