GrowthHackingIdea - A 70% conversion rate for this channel

Today's hack
A 70% conversion rate for this channel

You finally managed to create that champion ad with the lowest cost per click and cost per lead! Yeahaa!
But after a while, you find out that only a fraction of those leads convert into paying customers.
Oh, snap.

Meanwhile, according to a study, there is a channel that converts 70% of time.

What is it?

It's referral.

If you didn't think of this due to the high cost of an incentive you need to give away for inviting a referral, look at your ad ROI and think again. ;)
Maybe there is a reason why Uber is so generous. ;)


Cheers,
Charlie Patel ;)

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