GrowthHackingIdea - A 70% conversion rate for this channel
You finally managed to create that champion ad with the lowest cost per click and cost per lead! Yeahaa!
But after a while, you find out that only a fraction of those leads convert into paying customers.
Oh, snap.
Meanwhile, according to a study, there is a channel that converts 70% of time.
What is it?
It's referral.
If you didn't think of this due to the high cost of an incentive you need to give away for inviting a referral, look at your ad ROI and think again. ;)
Maybe there is a reason why Uber is so generous. ;)
Cheers,
Charlie Patel ;)
Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9
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