GrowthHackingIdea - +300% in revenue (the NBA’s study)

The Golden State Warriors is an NBA team.
They managed to boost their digital revenue by 300% in a year. That’s insane growth for such a well-established team.

Here’s how they did it:

1. They analyzed their audience and found that they have the youngest fan base among pro sports. Their fans look online for their content instead of on TV.
So they decided to heavily focus on online content.

2. They analyzed what brands value the most. Turned out they value impressions and engagement the most.
So they decided to switch from selling a set number of posts to selling impressions and engagement.
Check out an example below of an engaging video they created for their partners.

3. They analyzed where their fans were located. Turned out 40% were in the Philippines.
So they decided to target Filipino brands for sponsorship deals.

Results:
1. They reached a bunch of new multi-year over-$1-million-annual deals.
2. Their overall digital revenue skyrocketed by 300% in a year.

The key point: always start from analysis, surveys, ask-and-listen - this is your main fuel for growth.

Source: www.forbes.com



Cheers,
Charlie Patel ;)



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