UPDATE: Here's the lost ketchup article link I forgot! | Non-Obvious Insights #334

Dear Newsletterest,

I think I was a bit too excited to send you the email this morning and forgot to include the story about the scientist who saved ketchup!

It's good to know so many of you are reading, though, because I woke up to a flood of curiosity-filled emails asking for the link to the story and so here it is from Atlas Obscura:

When Every Ketchup But One Went Extinct

Sometimes the history of unusual things make for compelling reads, and that was certainly the case with this article which offered much more depth about the history of the "invention" of ketchup than I expected ... (keep reading below)



From the "Poison Squad [that] shifted public opinion against preservatives" to the diminished power of the pro-benzoate lobby, this story offers a window into the hundred year old fight to reduce unhealthy preservatives from our food and the fascinating quest to create the perfect ketchup ... finally perfected after "a woman in Pennsylvania sent Heinz a dozen bottles of her homemade, tastier, better-looking, benzoate-free ketchup."

Yes, there is magic in the history of things we take for granted today. That's a perfect example of what this non-obvious newsletter is all about. Thanks again for reading! I promise not to forget any links next week. 
This Non-Obvious Insights Newsletter is curated by Rohit Bhargava. | View in browser
Copyright © 2022 Non-Obvious, All rights reserved.
You were subscribed to the newsletter from Non-Obvious

Our mailing address is:
Non-Obvious
Rochester, NY 14602

Add us to your address book


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Older messages

The Scientist Who Saved Ketchup, a Boat Climbing Walrus and Why Some People Are Left Handed | Non-Obvious Insights #334

Thursday, August 18, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, I am in the emerging city of Cincinnati this week moving my son into his college dorm and writing about business lessons

Space Chorizo, the Bookshelf That Converts Into a Coffin and Why I'll Never Buy a MacBook | Non-Obvious Insights #333

Friday, August 12, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, For today's issue #333 of this newsletter I was tempted to do a theme around threes, or trios or something clever.

Selling Empty Cans, the Uselessness of Wikipedia and a Musical That May Be The Next Hamilton | Non-Obvious Insights #332

Thursday, August 4, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, Several stories this week explored the power of photographs to shape our history and understand our own families. Another

In-House Universities, the Weird Girl Aesthetic and Saudi Arabia's City of the Future | Non-Obvious Insights #331

Thursday, July 28, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, Can bringing learning in-house help keep your best team members? What will the long-term benefits of Google Earth be for

The NRA Children's Museum, a Woman Who Married Herself and the Self-Shamanification of Tech CEOs | Non-Obvious Insights #330

Thursday, July 21, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, Can an emotional new exhibit to commemorate murdered children inspire cowardly lawmakers to finally act on gun safety?

You Might Also Like

How Codeium Built A Billion-Dollar AI Company

Thursday, March 6, 2025

with VP of Worldwide Sales, Graham Moreno To view this email as a web page, click here saastr daily newsletter CRO Confidential: How Codeium Built A Billion-Dollar AI Company and a Winning Sales

Female founders face anti-DEI wave

Thursday, March 6, 2025

CoreWeave scores deep learning startup; AI specialist snags $175M for M&A splurge; a16z may back Flock Safety with $250M Read online | Don't want to receive these emails? Manage your

Reverse Psychology 🧠

Thursday, March 6, 2025

How to encourage trials. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to rank for 100+ keywords with just one blog post

Thursday, March 6, 2025

Google isn't just matching primary keyphrases anymore. It's a semantic search engine—which means it understands intent, context and meaning. It's ranking pages that answer the full question

Chasing Purpose: The Balance Between Ambition and Contentment

Thursday, March 6, 2025

Defining our purpose is a deeply personal and evolving process. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

As political polarization intensifies, agencies struggle to find brand-safe gaming influencers

Thursday, March 6, 2025

People have debated politics on the internet for years, but the political turmoil of 2024 and early 2025 has spurred many creators to be more vocal about their beliefs, particularly within the gaming

🔔Opening Bell Daily: Investors' pain tolerance

Thursday, March 6, 2025

The White House is putting pressure on a critical component of economic stability, macro investor Jordi Visser writes. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Think you have what it takes to be an Athletic Director today?

Thursday, March 6, 2025

Come play our updated version of Athletic Director Simulator 4000 and find out. And win prizes! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

👀 What’s Up w/ Early March Algo Volatility

Thursday, March 6, 2025

Parasite SEO ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🦄 Revealing Vanta's secret sauce

Thursday, March 6, 2025

A deep dive look into the growth of a pioneer in the trust management sector. 🦙 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌