UPDATE: Here's the lost ketchup article link I forgot! | Non-Obvious Insights #334

Dear Newsletterest,

I think I was a bit too excited to send you the email this morning and forgot to include the story about the scientist who saved ketchup!

It's good to know so many of you are reading, though, because I woke up to a flood of curiosity-filled emails asking for the link to the story and so here it is from Atlas Obscura:

When Every Ketchup But One Went Extinct

Sometimes the history of unusual things make for compelling reads, and that was certainly the case with this article which offered much more depth about the history of the "invention" of ketchup than I expected ... (keep reading below)



From the "Poison Squad [that] shifted public opinion against preservatives" to the diminished power of the pro-benzoate lobby, this story offers a window into the hundred year old fight to reduce unhealthy preservatives from our food and the fascinating quest to create the perfect ketchup ... finally perfected after "a woman in Pennsylvania sent Heinz a dozen bottles of her homemade, tastier, better-looking, benzoate-free ketchup."

Yes, there is magic in the history of things we take for granted today. That's a perfect example of what this non-obvious newsletter is all about. Thanks again for reading! I promise not to forget any links next week. 
This Non-Obvious Insights Newsletter is curated by Rohit Bhargava. | View in browser
Copyright © 2022 Non-Obvious, All rights reserved.
You were subscribed to the newsletter from Non-Obvious

Our mailing address is:
Non-Obvious
Rochester, NY 14602

Add us to your address book


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Older messages

The Scientist Who Saved Ketchup, a Boat Climbing Walrus and Why Some People Are Left Handed | Non-Obvious Insights #334

Thursday, August 18, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, I am in the emerging city of Cincinnati this week moving my son into his college dorm and writing about business lessons

Space Chorizo, the Bookshelf That Converts Into a Coffin and Why I'll Never Buy a MacBook | Non-Obvious Insights #333

Friday, August 12, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, For today's issue #333 of this newsletter I was tempted to do a theme around threes, or trios or something clever.

Selling Empty Cans, the Uselessness of Wikipedia and a Musical That May Be The Next Hamilton | Non-Obvious Insights #332

Thursday, August 4, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, Several stories this week explored the power of photographs to shape our history and understand our own families. Another

In-House Universities, the Weird Girl Aesthetic and Saudi Arabia's City of the Future | Non-Obvious Insights #331

Thursday, July 28, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, Can bringing learning in-house help keep your best team members? What will the long-term benefits of Google Earth be for

The NRA Children's Museum, a Woman Who Married Herself and the Self-Shamanification of Tech CEOs | Non-Obvious Insights #330

Thursday, July 21, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, Can an emotional new exhibit to commemorate murdered children inspire cowardly lawmakers to finally act on gun safety?

You Might Also Like

🌱 Earth Day Gifts

Tuesday, April 23, 2024

[4-minute read] ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Epic hack: +600% increase

Tuesday, April 23, 2024

Today's hack ʺAcquiring other websitesʺ growth strategy starts from $50 on a website auction Flippa.com What do you think when you hear about the "acquiring other websites" strategy? I

Hindenburg unwind nears end

Tuesday, April 23, 2024

Also in today's edition: Deadly sugar and spice; What's on the other side of polls ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

FOD#49: Llama 3 + Electric Atlas

Tuesday, April 23, 2024

two releases that potentially can blur the lines between software and hardware ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

This site did something 99% of sites don't do

Monday, April 22, 2024

And Google loves them for it ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Rank an AI Content Website in Google...Challenge Complete!

Monday, April 22, 2024

Over the past 6 months I've been holding a challenge with 143 participants to build a NEW site using AI Content. 6 Months ago was right in the middle of the HCU. The challenge is ending in the

95% of Bitcoin Now Mined Post-Halving

Monday, April 22, 2024

Plus Halving Day Sees Highest Ever Miner Fees ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

📊 Lies, Damn Lies & Newsletter Stats

Monday, April 22, 2024

Newsletter Metrics, Another Newsletter Sale & An ESP Tiers Up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How brand publishers are thriving in the age of retail media

Monday, April 22, 2024

With RMNs, publishers are driving revenue and enhancing user experience ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Get more high-value customers in 3 steps

Monday, April 22, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo Tomorrow is Impossible 🧑‍🚀 Astronaut Day, Reader... Shout-out to all you fellow