As political polarization intensifies, agencies struggle to find brand-safe gaming influencers
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How advertisers unlock measurable outcomes for performance-based campaigns
Wednesday, March 5, 2025
Scaling performance advertising beyond search and social
Amazon's expanding ad platforms casts shadow on ad tech cottage industry
Wednesday, March 5, 2025
As Amazon continues to expand its ad platform, it's casting a greater shadow over the cottage industry of ad tech that's grown around it. March 05, 2025 PRESENTED BY Amazon's expanding ad
Letter from the Editor: Why this year's Digiday Publishing Summit matters
Tuesday, March 4, 2025
It's a new era for the media industry. Eras, actually: There's the AI era, the streaming era, the podcast era, the post-cookie era. In other words, media companies are being forced to evolve,
WTF is attribution modeling?
Tuesday, March 4, 2025
Despite signal loss and last-touch bias limiting its usefulness, marketers are still turning to attribution modeling to measure the impact of their ad spend. March 04, 2025 PRESENTED BY WTF is
The state of data-driven decision-making for CPG brands
Monday, March 3, 2025
How marketers use purchase insights to maximize campaign performance
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