Swipe Files - 📂 Paying fines as marketing

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Clay Hebert @clayhebert Sometimes the best marketing you can do is paying someone else’s fine. Classy and brilliant, @tewy. twitter.com/2PMinc/status/… 2PM @2PMinc News: @Calm will pay fine for mental health-concerned players opting out of Grand Slam media appearances. June 3rd 2021 5 Retweets 19 Likes

There’s a difficult line to straddle with doing something (e.g. paying a fine) because it’s the right thing to do versus doing it because it makes for a great PR stunt.

Nonetheless, paying a fine is a very generous act.

And if that also happens to be a great marketing opportunity, then that’s great!

These opportunities only come around once in a while.

So when they present themselves, pounce!

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

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