How To Attract Your First Engaged Members Through Content If You're A Beginner Web3 Community Builder
Hey there - we're back with another Deep-Dive Monday 👋 In today's edition, I will show you how to kickstart your community and attract your first members through content. I'm happy to finally write about this topic because content has been our main growth strategy at Coinvise. From 0 to 2K members on our Discord and 11K+ followers on Twitter, we saw how great content can change the direction of a community. Unfortunately, too many community builders overlook content as a growth strategy. Content is one of the best ways to go from 0 to 100+ targeted members in weeks.And while you might think attracting your community's first members through content requires a tremendous amount of effort, in reality, it requires only 4 steps:
At the end of this Deep-Dive, you'll walk away with concrete actions to get initial traction, create targeted content without an existing audience, and get your first engaged members. Without further ado, let's dive in. Step 1: Discover your ideal members' profound needsBuilding a community is, before anything else, about solving the problems of a specific niche. People come together to solve problems they can't solve as an individual. So the very first thing you have to do to attract your first members is to understand their problems in depth. When I started creating content for Coinvise, I asked myself 5 questions:
But I didn't try to find the answers myself. I actually spent hours online to find concrete data. Your future members are already sharing their problems every day, you just need to know where they talk about them. So here are 3 tips that really helped me at the beginning:
You should actually spend at least a week browsing everything you can about your ideal members. Because the more you'll start to understand their problems in depth, the easier it will be for you to come up with new content ideas that speak to them. Step 2: Start writing articles to solve their needs.Now that you've defined your members' needs and that you have multiple topics in mind that would interest your members, it's time to start writing. To come up with content ideas, organize all the problems you identified from the 1st step and try to come up with 10 broad categories. For example, when I started searching for Coinvise's members' needs (Web3 community builders), I identified 10 broad categories they were interested in:
Each new piece of content you're writing should fall into one of those categories, solve one of your community's profound problems and give them actionable / easy-to-implement tips. If we're taking the "Engaging a Twitter Audience" category, for example, some article ideas could be:
You'll soon get more content ideas than time to write about them. Step 3 - Share it in relevant/similar communities.Once you have great content that you feel should be worth sharing with a broader audience - do it. If you're building a community in a specific niche, chances are you already know a few communities and places to share your content with people that'd be interested. But if you don't, here are 3 tips to discover similar communities:
Once you have identified 3-5 relevant communities, it's time to share your content in their Discord in a thoughtful way. You don't want to be this person simply dropping your content in the wrong channel and saying, "check it out." Introduce yourself first, start genuine conversations, and maybe even contribute if you can. And only then, if this is relevant in a conversation or can answer someone's question, plug your content. Sure, it takes more time than simply dropping your content, but you'll learn more about your potential future members by hanging out with them, and your impact will be 10x compared to the first option. Step 4 - Engage with readers & onboard them manually.Finally, people liking your content will generally engage with you. They'll send you a DM, react to your message on Discord, comment below your tweet, or ask further questions in the comments section of your newsletter. Optimize your chances to let them interact with you. We suggest you to:
By following these 4 simple steps and by providing real value, you'll soon create true friendships with people interested in the problem you're trying to solve. Onboard them manually in your Discord, and see if there are ways they can contribute to helping you achieve your goal. And that's a wrap! An efficient content strategy requires only 4 steps and will help you attract your first community members. As shown above, you need to:
If you're being consistent in this approach and creating systems to organize your content, you should very soon get quality content that you can share with potential future members. And before you notice, you'll get dozens of members in your community. Found this helpful? Leave a comment and share your first piece of content you’re planning to publish 😉 |
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