+6.56% in sales after removing this (study)
Have you ever seen these common buttons on an eCommerce shop?
“Find in store”
“Add to cart”
“Add to wishlist”
“Share with your friends”
Different people visit your website with different intentions, so these buttons help to serve them all and boost your sales. Right?
Wrong.
WiderFunnel removed everything but “Add to cart”.
Result: their sales increased by 6.56%
Source: www.widerfunnel.com
Cheers,
Charlie Patel ;)
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