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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Shampoo Massager

Shampoo massagers are designed to stimulate and exfoliate the scalp while shampooing.

This product category is largely trending due to the fact that many believe that shampoo massagers can help stimulate hair growth (although this has not been confirmed by actual studies).

This product category is also trending across beauty TikTok (the #scalpmassager hashtag has over 22.2 million views on the platform).

Heeta and Maxsoft are examples of trending shampoo brush brands.

What's Next

Shampoo massagers are part of the Scalp Detox meta trend.

Searches for “scalp detox” have increased by 217% over the last five years.

A scalp detox refers to the process of using cleansers, moisturizers and other products to deep clean the scalp.

As with many other beauty trends, interest in scalp detox is mainly because this routine has gone viral on TikTok.

In fact, videos mentioning scalp detox have over 27.2 million views on the platform.

Scalp exfoliators, scalp serums and scalp scrubs are examples of trending scalp detox products.

Topic #2

Crystal Boba

Crystal boba, also known as agar boba, is a specific type of bubble tea pearl.

These bubble tea pearls are made from Konjac, a plant found in Taiwan.

Unlike traditional boba pearls, which don’t have a strong flavor, crystal boba has a natural citrus flavor.

However, the main reason behind the increased interest in crystal boba is the fact that they can be easily colored with food coloring.

This is why crystal boba has gone viral on TikTok, with videos mentioning the product gathering over 1.5 million views on the platform.

What's Next

Crystal boba is part of the Taiwanese Tea meta trend.

Taiwan is well known for its teas, especially its high mountain teas.

In fact, many tea connoisseurs say that “Taiwan is to tea as France is to wine.”

And many of these niche teas are starting to gain traction in the Western world.

While bubble milk tea is perhaps the currently most popular Taiwanese tea. But other teas like ice cream milk tea, pudding milk tea and brown sugar milk tea are rapidly trending.

Topic #3

The Fabricant

The Fabricant is a digital fashion house whose clothes are designed to be “worn online”.

Specifically, when buying an item, people don't buy a physical piece. Instead, they’re getting a digital item designed to fit onto their digital pictures.

The startup also offers NFTs of their digital fashion items to ensure uniqueness and exclusiveness.

The startup is especially popular among fashion influencers because The Fabricant allows them to update their feeds with new clothes without having to actually own the physical items.

The Fabricant’s most expensive item to date has been their Iridescence Digi-Couture Dress which went for $9,500.

What's Next

The Fabricant is part of the Virtual Closet meta trend.

Virtual closets, also known as digital clothing, is an emerging tech trend that aims to replace textile clothes with pixel clothes.

Digital clothing’s biggest selling point is that it allows people to “update” their closets through more environmentally sustainable practices. And “wear” those clothes on social media, where most people will see the items anyway.

This trend is still in its infancy. However, the massive virtual skin market in the gaming space (Fortnite etc.) has shown that digital clothing can become a sizable market.

Topic #4

IoT Security Software

IoT security software refers to software that controls access to IoT networks through data encryption.

They usually come in the form of cloud-based solutions that handle entire IoT networks.

Interest in this product category is increasing because IoT adoption rates are on a rapid uptick (there will be an estimated 84 billion IoT devices by 2024).

However, this also means that IoT cybercrime is on the rise (the number of IoT breaches doubled last year).

FortiNAC, AppSealing and Armis are examples of trending IoT security software.

What's Next

IoT security software is part of the IoT SECaaS (Security-as-a-Service) meta trend.

The SECaaS market is expected to double within the next five years.

However, increased IoT adoption rates mean that demand for IoT-specific SECaaS will grow at an even faster pace (this market is expected to increase 3x in the next five years).

Traditional IoT security solutions were usually packaged in a way that provided a certain firewall or antivirus designed to make it harder for people to hack into the devices.

SECaaS solutions go beyond that: they also actively monitor and assess device security to find potential gaps that could be exploited by hackers.

Topic #5

Brand New Product Category
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Topic #6

Skyrocketing Web3 Platform
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Topic #7

AI Technology Taking Off
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Topic #8

Wearables Startup Gaining Traction
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Topic #9

Exponential Growth Beverage Type
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ice cream milk tea brown sugar milk tea massive virtual skin market Virtual Closet meta trend trending shampoo brush brands Scalp Detox meta trend Taiwanese Tea meta bubble milk tea pudding milk tea bubble tea pearl many tea connoisseurs popular Taiwanese tea last five years Iridescence DigiCouture Dress biggest selling point emerging tech trend natural citrus flavor traditional boba pearls high mountain teas digital fashion house other beauty trends scalp detox products digital fashion items

Exploding Topics - ET: August 23rd 2022

Topic #1

Shampoo Massager

What's Next

Topic #2

Crystal Boba

What's Next

Topic #3

The Fabricant

What's Next

Topic #4

IoT Security Software

What's Next

Topic #5

Brand New Product Category(Exploding Topics Pro Only)

Topic #6

Skyrocketing Web3 Platform(Exploding Topics Pro Only)

Topic #7

AI Technology Taking Off(Exploding Topics Pro Only)

Topic #8

Wearables Startup Gaining Traction(Exploding Topics Pro Only)

Topic #9

Exponential Growth Beverage Type(Exploding Topics Pro Only)

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