Top of the lyne - Eat. Sleep. Nuke yourself. Repeat ☢️
Eat. Sleep. Nuke yourself. Repeat ☢️Reverse AR 🔄, the rituals of great teams 💯, Sales 🤝 PLG, and more!
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
Into the Twitterverse 🐦🌌
Startup COO job boils down to this:
1. Pick a problem area, and build 0 to 1 yourself. First principles get you pretty far!
2. After it gets going, start recruiting for an experienced leader for the area.
3. Onboard the leader well, nuke yourself out and attack next problem.
Just recorded a bunch of content, and when I imported it to @DescriptApp, I realized my microphone was unplugged.
Looking forward to the weekend 😅
Every year, we lose a few key SaaStr sponsors because they want to go 100% Enterprise and no longer market to founders under $100m ARR
I get it
And then someone else fills that gap.
And builds a unicorn.
Could you tell which room was virtual? 👀
Traditional AR can’t tell you how a couch feels. Our team @Shopify explored "Reverse AR" to wrap a virtual room around a real thing. Sit on a couch in-store while seeing it in your space—best of both worlds!
👇 How we built it… 🧵1/12
During the pandemic, Zoom scaled from 10 → 300M daily meeting participants, becoming the way that much of the planet communicated. To meet this scale, we had to make thousands of critical decisions.
A 🧵 on we prepared with a little known ritual called Root Cause Reasoning. Hit play ▶️ for a deep dive into the internal rituals that make the best companies tick 👇🏻
🔎 The PLG huntMeet your new favorite voiceover platform, Murf AI 👋 From podcasts to presentations, Murf AI allows you to add lifelike voices enabled by AI. Studio-grade voiceovers in minutes! 😍 It’s a proud moment for us at Murf. We have been awarded as a High Performer for Natural Language Processing and Text to Speech by @G2dotcom. Thank you to all our customers for showing constant support and helping us get here.❤️
murf.ai
#ai #NLP #voiceover #voice Which hot and upcoming PLG company are you most excited about? 👇🏻 Growth Stories 🚀Leave it all to: Lattice!✨ Lattice is making work more meaningful for 4,500 teams including Slack, Asana, Glossier, and LA Dodgers with its people success platform. We dig deep to unveil everything behind the curtains that took Lattice to a $3B valuation and 109% YoY growth! 🎊 Check it out. 👇🏼 Fundraising, Venture Capital, and Exits 🤑
Launches, events, and releases
🚨Product Hunt Launch Alert 🚨
Today we launched User Testing by Poll the People on @ProductHunt!
Our platform empowers teams to test designs with real users in minutes!
Come check out our launch page👇
#producthunt #PollthePeople #launchday
buff.ly/3PDEZIk Nerding out on PLG 🤓📚Product led 🤝 Sales led The hero you didn’t know you needed! Mark Roberge sits down with Tony Granados, Senior Director of GTM Strategy & Revenue Operations at Airtable to discuss how to layer a sales-led growth motion into a PLG company, who should run this team, how it is different from a traditional sales motion and much more. You can’t afford to ignore this one!💥 Blazing Hot Meme Zone ⚡️Lightning fast growth!💪 We wrote about how you can get these two forces to work for you. Read it here. Know someone that would enjoy reading this? Go on, spread the joy 👇🏼 Some housekeeping… Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy! Thanks again, and please tell a few friends if you feel like it. How did you like this week’s newsletter? Legend 🤩 - Great 😄 - Good 🙂 - OK 😶 - Meh 😒 If you liked this post from Top of the Lyne, why not share it?
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Leave it all to: Lattice!
Tuesday, August 23, 2022
How a strong belief in valuing the people behind your business led to the birth of a unicorn worth $3 billion today.
Rarer than a profitable unicorn🦄
Thursday, August 18, 2022
On not letting a good crisis go to waste🧘🏼♀️, the myth of clean data 🤷🏻♂️, Pendo's crazy ride so far🎢 and a lot, lot more! 🗞
Creating $2.6B+ 'Pendo' with Pendo
Tuesday, August 16, 2022
The growth strategies behind Pendo's $150M+ ARR, 6000+ customers and $2.6B+ valuation (IPO upcoming?)
Mario Araujo, Head of Growth at Softr on his journey🎯, monetization vs. engagement🔄 and his ideal team 🙌🏼
Friday, August 12, 2022
Mario gets candid with us on his journey from a technical role to Head Of Growth at Softr, the one goal his team relentlessly chases and the tools he can't live without!
Wizzing to 💯 million
Friday, August 12, 2022
Forbes Cloud 100 🎖, reducing friction, secret behind Replit's success 👀, and Mutiny against traditional marketing ⚔
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