Swipe Files - 📂 Wendy's: Roasts as marketing

Today's newsletter is proudly supported by The Juice 🙌

You're gonna love this... The Juice is essentially Spotify for marketing & sales content. If you're anything like me and you can't get enough blog posts, podcasts, case studies, videos, and ebooks on marketing, look no further.

I'm partnering with them to aggregate all Swipe Files content to concurrently live on The Juice platform, and if you're creating content for your company, you should too. I have three(ish) words for you: built-in distribution.

And if you're a marketing nerd like me, go create a free account and start exploring their already massive library to take your marketing game to the next level.


twitter profile avatar
Wendy’s
Twitter Logo
Twitter Logo
@Wendys
January 12th 2022
3,282
Retweets
32,763
Likes

In its 4th annual event, Wendy's invites anyone daring enough offer themselves up to be roasted by their social media team.

It's a pure stunt for virality.

And it works!

That's what happens when a brand builds up a reputation.

Through a long history of witty and spicy tweet replies, people come to expect Wendy's to dish out roasts and make a spectacle out of it.

What can you build a reputation for by engaging with your followers?

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →

Thanks again to our featured sponsors:

  1. Agorapulse: “The Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
  2. Ahrefs: Ahrefs Webmaster Tools is a free SEO toolset to help you build backlinks, improve your site, and rank for keywords.
  3. The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
  4. 42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
  5. Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

0 of 5
You're just 5 referrals away from unlocking 50% Off
Next Reward
50% Off
Share with 5 friends and become a Swipe Files member for just $150 (normally $299) or get 50% off your next year if you're already a member.
Unlocked Rewards
50% Off
Free Year
Free for Life

Key phrases

Older messages

📂 Help me write the perfect book for you

Friday, August 26, 2022

​ ​ ​ Here's some fun news: I'm writing my first book! 📕 Working title: Founding Marketing The book will be about how to grow your SaaS startup with limited time, resources, and budget. I'

📂 Ask followers to share their website in replies

Tuesday, August 23, 2022

​ ​ ​ Today's newsletter is proudly supported by Agorapulse 🙌 ​ You can tell a lot about a company based on its customer support practices. Zappos is famous for going to extremes for its customers,

📂 I’ll personally help you add AT LEAST $500+ MRR

Tuesday, August 23, 2022

​ ​ ​ ​ The last time I did the $500 MRR Challenge back in April I was amazed at how many people applied. I only had so many slots and so I know there are more who'd love to take me up on it. The

📂 Paying fines as marketing

Monday, August 22, 2022

​ ​ ​ Today's newsletter is proudly supported by Ahrefs 🙌 ​ Ever since going through Blogging For Business, I've been a massive fan. In fact, they're one of the companies I feature in

📂 The future of how people will buy SaaS software

Wednesday, August 17, 2022

​ ​ ​ Today's newsletter is proudly supported by Supermetrics 🙌 ​ What if I told you there was a way to get back days of work every month? Robust reporting requires an insane amount of integrations

You Might Also Like

AMA with Chiedo John, Director of Growth @ GitHub

Thursday, March 28, 2024

Live on Wednesday, April 3rd, starting at 9 AM PST͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

red hot startup intel

Thursday, March 28, 2024

FULL SWOT analysis on Ramp, Databricks, Cohere, Devoted Health, and Coalition inside Scouting Reports on 🔥 Startups Download Now Hi there, Psst. Want competitive intel on the top 5 industry leading

The Ultimate Amazon Guide: Strategies For Sellers In 2024

Thursday, March 28, 2024

Learn from Melisa Vong for FREE in the Start Your Ecommerce Business Summit ! Another day, another exciting opportunity to introduce you to one of our 20+ ecomm trailblazers in the Start Your Ecommerce

[SaaS Club] Overcoming Early Struggles to Bootstrap to $22M ARR

Thursday, March 28, 2024

Hey Reader Let's connect on LinkedIn! Follow me to stay in touch! Here's a quick round up of what's been going on at SaaS Club: 🎧 Podcast Hubstaff: Overcoming Early Struggles to Bootstrap

The ultimate 9-5 escape plan

Thursday, March 28, 2024

This is from THIS episode - Spotify - iTunes Reid Hoffman (founder of LinkedIn) once said “Entrepreneurship is like jumping off a cliff and building a parachute as you go down.” 😅🪂 I don't know

The Entrepreneur's Secret Weapon 💪

Thursday, March 28, 2024

​ ​ The Entrepreneur's Secret Weapon 💪 ​ ​u/Electrical_Ad_7754​ Hey friends! ​ Welcome to The Slice, a weekly curation of cool bootstrapped startups and actionable reads. We've got AI tools for

📂 Treat content like its your product

Thursday, March 28, 2024

​ ​ ​ ​ Today's newsletter is proudly supported by Embarque 🎉 ​ For two years in a row, SaaS founders and marketers reported content as the #1 driver of growth according to the State of SaaS

The ultimate 9-5 escape plan

Thursday, March 28, 2024

This is from THIS episode - Spotify - iTunes Reid Hoffman (founder of LinkedIn) once said “Entrepreneurship is like jumping off a cliff and building a parachute as you go down.” 😅🪂 I don't know

A Riff on Thought Leadership in the Age of Generative AI

Thursday, March 28, 2024

As an indie consultant, sharing my perspectives on my blog or social media, aka thought leadership, is an essential part of establishing credibility in my niche. But I've been quiet since November.

🗞 What's New: Building strong business partnerships

Thursday, March 28, 2024

Also: Use AI in your go-to-market strategy! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌