Swipe Files - 📂 Wendy's: Roasts as marketing

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Wendy’s @Wendys It’s #NationalRoastDay™ Drop the “roast me” below 👇 Oh, and don’t forget to get free medium fries with purchase, in the app. Gotta do something with all this salt. January 12th 2022 3,282 Retweets 32,763 Likes

In its 4th annual event, Wendy's invites anyone daring enough offer themselves up to be roasted by their social media team.

It's a pure stunt for virality.

And it works!

That's what happens when a brand builds up a reputation.

Through a long history of witty and spicy tweet replies, people come to expect Wendy's to dish out roasts and make a spectacle out of it.

What can you build a reputation for by engaging with your followers?

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

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