8th Revolution - Cannabinoid Playbook: September 2022

Welcome to the 85 new members of the forward-thinking cannabinoid revolution who have joined us since last month!

They have now joined the 4,101 others who are receiving high-signal, data-driven analysis to be in front of their peers in the cannabinoid space!

One Report, Once a Month, Everything You Need to Know in Cannabis

​Read our 20+ September Playbook here ​

We have a slight favor to ask.

If you've found any value in our Cannabinoid Playbook over the last 40+ months, could you respond back with a short sentence? We would love to hear how it’s helped you!

Here are the Highlights from our 20+ page Cannabinoid Monthly Playbook.

Does Cannabis have a Normal? What Does “Normal” Mean to the Outside Industry?

Disruption and unknowns continue to alter “normal” for the entire world. Business plans projecting out the next 2 to 5 years may as well be written in pencil.

“This is not normal” or “I can't wait until we get back to normal” are commonly used phrases.

But, does an industry that is still in its infancy stage actually have a normal?

We explore what normal is and what it means in Cannabis. (Page 8) ​

A Cannabis workhorse.....

CBD, THC, Minor Cannabinoids, and Terpenes have all been explored, but when will trichomes get their time to shine? Trichomes are tiny hair-like structures that coat cannabis flowers. They're what make great weed look "frosty," feel sticky and smell unique.

Broken down, they are tiny chemical factories that focus on one thing: making cannabinoids and terpenes. Trichomes protect the plant from insect invaders. Some provide a way to send signals to their neighbors. Others help with attracting animals that help with pollination and seed dispersal.

Dewey Scientific shares more insights on the Cannabis workhorse, trichomes. (Page 21-22)​

Major changes are ahead for the Canadian CBD market:

Canadians may soon be able to purchase CBD health and wellness products at their local grocery store after a government scientific advisory panel found CBD ‘safe and tolerable’ as an OTC medication.

What will change and what are the recommendations afterward? We break it down. (Page 10-11)​

Emerald Scientific is Leading the Evolution of Cannabis Science: Their skilled team has expertise in products for extraction, research, manufacturing, and testing. 8th Revolution guarantees that they can help you. Visit them here.​

Are we closer to ultimately predicting Cannabis effects? CESC shares how and why on (Page 23-24)​

🎙️Interviews with Industry Leaders

With Matt Hawkins, we discussed:

• The current state of Cannabis
• A message for retail investors
• What Matt would change in California

​Listen to "Cannabis is a Pawn, ft. Matt Hawkins" Now | Read the Interview (Page 9)​

Cannabis Headlines: ​
When you lobby against a policy that 70% of Americans support, expect backlash: “Anti-Drug Group Hides Corporate Sponsors Like NFL and Krispy Kreme Amid Backlash Over Bid To Block Marijuana Bill In Senate”

Adult use of Cannabis in Florida coming soon? Trulieve certainly hopes so​

Cannabinoid Pricing Signal:

Is growing CBD flower a better business model than THC flower?

THC flower has significantly higher costs associated with licensing and regulation as well as higher sale price, but as one continues to rise and the other continues to fall, should the other be considered? We explore the breakdown and possibilities. (Page 14-19)​

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​What is included in the free 27-page Playbook?​

• Domestic and International Highlights
• Wholesale Flower Pricing (CBD vs THC Flower)
• Minor Cannabinoids (THC-O Acetate, CBGA Isolate, HHC-Acetate CBDV, and others)
• And so much more!

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We are heading to Benzinga Capital Conference. If you’re there, let us know! We would love to connect. Big shout outs to Benzinga and Mattio
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🎙️The Dime

Last month on The Dime, we dove into:

• ​The First Cannabis Consumption Hotel ft. Chris Chiari | Hot Takes Only ​
• ​David vs Goliath - Challenging the Status Quo ft. Chris Becker | Hot Takes Only ​
• ​The Last Cannabis Mile ft. Cory Azzalino of Eaze | Hot Takes Only ​
• ​Crossroads of Cannabis Culture & Hip Hop ft. M1 & John Monopoly | Hot Takes Only

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The full episode is on the left and the on-the-go, < less than 10 minute version is next to it .

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Learn More:

Did you miss our Case Study on maximizing margins in your processing facility? Click the link below and we will send you our free detailed 30+ page analysis. Send me the Case study on Maximizing Margins. ​

Are you interested in raising your brand awareness and being in front of a targeted engaged cannabis demographic? We have 1 spot left for 2022. Click here to reserve the last few spots available for 2022 Sponsorship.

See you next month,

8th Revolution

The playbook is intended to be additional reference point in taking future steps to build your market share. If you have additional questions or want further analysis, just say the word and we can share more.

At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in regards to the hemp & cannabis industry. Our forward-thinking team can diagnose, analyze & optimize every detailed nuance of your company to keep your business safe, smart, and profitable. Our flexibility and experience combined with ongoing research creates unique insights into how to best grow your market share. We are creative problem solvers that rely heavily on analytics and trusted facts to help adapt an array of business services to meet your company’s growing needs.

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