+6% to retention in 20 minutes (super easy)
Gina Gotthilf, VP of Growth at language education platform Duolingo, shared her favorite A/B test.
This test led to a 6% increase in retention. And it took them just 20 minutes to apply it.
Here’s what they did.
They added a little red dot on their app icon that indicates there’s something new, or something unresolved.
It was just 6 lines of code created in 20 minutes.
Source: firstround.com
Cheers,Charlie Patel ;)
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