Hey everyone!

This is The Steal Club, a newsletter for creative entrepreneurs.

We share weekly lessons, strategies, frameworks, and templates to grow your audience and business. “Stolen” from the best creators in the industry.

Time to read: 2 minutes, 59 seconds

This issue is brought to you by...

Creators: Embrace this new mentality.

Why do many creators like you get stuck?
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With success, it's easy to get overwhelmed with clients and delivering work, while also needing to prospect.
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(Plus continue to follow all the thief strategies in The Steal Club.).
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If you're drowning in success, forget a lifejacket...jump straight to a yacht. Become a remote solopreneur.
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After bootstrapping my remote services business to 7-figures, I'm helping creators embrace a remote solopreneur mentality.

Making an extra $7,500. Why your product needs more than one price.

Digital products are a core part of making money as a creator.

So if you sell or plan to sell a digital product, you need to consider having more than one price for your product.

The reason?

As consumers, we like to compare what we buy with something similar. Only to see if we are getting a steal or being ripped off.

You have seen this pricing strategy literally everywhere.

For example, I just switched to ConvertKit (maybe you've noticed something different on the style of this email). This is their pricing table:

But how can we apply this to our digital products?

It wasn't until I saw Daniel Vasallo make an extra $7,500 by selling a spreadsheet of his tweets (that literally takes 30 seconds to create) that this concept of having multiple prices didn't stick with me.

Daniel Vasallo has one of the most popular Twitter courses out there. Launched in 2020, “Everyone can build a Twitter audience” has generated over $270,000 in revenue.

We are talking about a digital product that sells only for $25 to $40.

That’s a LOT of Twitter courses sold.

He launched the course, and it was a success. But a bunch of people were asking for more.

They wanted to understand what he was tweeting that brought him so much success. So he decided to package all of his tweets on a simple sheet and add that as a second offer for his product.

Now, when you check his product, you see two different prices.

And you think, "well, for an extra 10$, I get this other thing that feels valuable".

👆That's what goes into every customer's brain.

That’s also 7,500 extra $ made as an upsell.

When you have only one price for your product, you are leaving money on the table.

This is something that not only applies to products. You can do the same with your services! Even if people reached out for one specific thing, try offering three different prices.

That will make the conversion way more likely to happen.

Meet the Tesla of productivity apps.

Sunsama is trusted by 1000s of ambitious professionals who love their daily planning, shutdown, and weekly rituals to stay on track with their goals and prevent burnout.

🕵️‍♂️ Steal it now: adding a button to your social share image

This section covers actionable content templates, tips and strategies that you can implement right now

I saw this first on Jordan O'Connor's Twitter.

The 101 is to basically add a button to your social share image (that images that pops up when you share your content on a social platform).

Why does this matter?

Even if that's not really a clickable button, our brains are wired to pay attention to it. The chances that you click it are higher than if it was just a regular image.

It's simply a little hack to increase the number of clicks to your link. It doesn't take much to implement and could drive great results.

I've just changed my social share image for The Steal Club doing this. I suggest you do the same!

💰The stash

• Join 6K+ creators & get weekly updates on paid sponsorships & brand deals (+ dumb memes only creators understand). Click here to subscribe for free.​
• My friend Kevon is running a free, live, 2-day bootcamp on developing a crystal-clear show your work strategy that leads to consistent audience growth. It’s happening on the 27-28 of September. Sign up!​
• ​Monetizing as a creator. 14 ideas you can execute right now.​

Note: some of this links are ads or affiliate links. There’s no extra cost for you but it helps support this newsletter. I only promote things I've tried and trust.

That's a wrap!

Let me know what you think about this week's issue:

• ​👍 Worth it​
• ​😐 Meh - was ok.​
• ​👎 Not interesting to me​

Also, let me know what you think about the new design. I'm still tweaking it so any feedback is more than welcome.

See you next week!

Alex Llull

Thief Master

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