Brian Casel - Shipping speed

Hey! Brian Casel here.  As a reminder, you're subscribed to this here newsletter where I share my notes and conversations about products, business and life.. Not into it? You can unsubscribe.

Anyone who works with me knows that I'm kinda obsessed with shipping as fast as possible.

I never want any single project to occupy more than a few weeks of my and my team's effort.  It's rare that a single feature or marketing project is worth that much time.  Every thing we choose to work on comes at the expense of some other competing priority.

We just shipped the ability to edit your video messages before sending them in ZipMessage.  As a user, it's one of my favorite features yet!

But I must admit:  This feature took longer than I wanted to spend on any single feature.  My developers and myself spent many weeks working out the interface that's easy to use and technically reliable.  It came out great!

It was also "expensive".  While our focus was tied up on video editing, our backlog of infrastructure issues grew and our future product plans were pushed back.

It was a good reminder of how much thought and strategy goes into deciding which projects to green-light and in which in order.

-Brian
@casjam 

P.S. Reminder—Are you a coach?— Reply to let me know. I’m sending private pre-launch invites to a totally new thing we’re launching soon. Details to come :)

Here's that video editing feature.  It's already made a massive improvement in my own day-to-day use of ZipMessage (no more re-records!) 😉

Kalen joined me for some real-talk around finding the right business idea to work on next.

This was a fun episode where Jordan and I talked through our work days, hour-by-hour.  We have very different approaches to "work-life-balance"!

My newsletter is sponsored by, ZipMessage, a product my team and I made for swapping asynchronous messages with clients and co-workers using video, voice, screen or text.  Try it out and let me know what you think!