They Got Acquired - From events to memberships

September 27, 2022
​Read on web​

In 2010, Martin Eriksson hosted a meetup for the product community in the back of a London pub.

The attendance? 25 people.

That seed grew into Mind the Product, which over the next seven years became a worldwide community of more than 350,000 product people.

Many consumed free content or attended free meetups, several thousand a year attended the paid conference, and others became paid members.
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When the pandemic took root around the world, the company pivoted to a non-event-based digital product: a membership program.

Here's how the move paid off, and landed the team an exit:

↩️ This product-focused community made a pandemic pivot before selling to a software company​

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Now, when you read a story, you'll se an option at the bottom of that post that says: "More stories you might like."

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Hope it helps you discover some stories you haven't read yet!

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​
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