Product Habits - Stop prioritizing, start sequencing

When you first start building a product you inevitably have many dreams of what it can help customers achieve. But anyone who has ever tried to make those dreams come true knows that reality is not a dream.

You have to earn the right to solve increasingly harder problems for your customers. You do this by starting with a core set of features with the goal of getting those features adopted. As those features get adopted, if you built the right thing in the first place, customers start telling you about more problems that they have. Those problems are the ones that can inform your roadmap.

It all sounds simple until you actually try to do it.

At Nira, our dream was to build a security product that was used by everyone at a company. But to get there, we knew we had to start with a very specific department: IT.

We had to learn exactly what IT teams needed and make sure we delivered feature after feature that solved their biggest and most painful problems.

Over time, the feedback we started hearing from our existing customers was phenomenal.

“For the riskiest issues that keep you up at night, I don’t know what I’d do without a tool like Nira.”

“I've gotten more done with Nira in two months than I would've gotten out of hiring an entire person for a year.”

“I started seeing ROI within one minute of using Nira, not even one hour.”

"Every company that uses Google Workspace should be using Nira."

Once we hit the core use cases so well, everything changed. Customers began constantly sharing feedback and additional pain points with us. They began to really trust us to solve their problems in the best ways possible.

In essence, we had earned the right to solve more customer problems by building a product that resonated perfectly with their needs.

Sounds obvious. And it is.

But one of my biggest product insights from working on Nira recently is how to do this effectively. I now realize that prioritization doesn't matter. It’s all about sequencing.

Over the next few weeks, we’ll be sharing all the gory details of our journey.

Hiten

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Product Habits - Stop prioritizing, start sequencing

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