The growth of streaming services has brought with it an abundance of choices—and confusion—about where viewers can find the shows and movies they want to watch. Which of the three Peacock tiers must one sign up for in order to watch The Resort? If a consumer already has Disney+ and Hulu, should they switch to the Disney bundle? And if they already pay for HBO through a cable package, do they also need to sign up for HBO Max?

But as competition intensifies, entertainment companies, who have spent the past several years getting streaming services of all sizes up and running, are considering a new approach: keeping it simple.

• Take Paramount+, which recently opted to make content from the premium cable brand Showtime, like Yellowjackets and Billions, available within the Paramount+ app, so long as viewers shell out an additional monthly price.
• And even as it does that, the company is considering getting rid of Showtime’s streaming service entirely and putting those shows and movies on Paramount+, as first reported by the Wall Street Journal.
• Paramount CEO Bob Bakish confirmed the move was on the table in remarks to investors. “Quite frankly, if we weren’t having that conversation, you should fire all of us,” he said at a conference last month. “Because we should have that conversation.”

The conversation that’s happening at Paramount+ is becoming commonplace across the streaming landscape. One way or another, companies with multiple services in their portfolios are looking at ways to stitch their sometimes disparate services together to hopefully make their offerings more attractive to customers and the advertisers that want to reach them.

Continue reading here.—KS

Working in social media can be somewhat harrowing. At any moment, you could accidentally blast one of your own photos or videos out to millions of people with one wrong click. Scary.

While maybe not as scary, starting a social job in a completely new industry can still be daunting.

But Christina Kelleher is basically an expert at it: Since 2012, she’s done in-house social in many industries, from footwear at Puma to consumer electronics at Bose. Now, she’s landed in the home-decor space as Wayfair’s head of social media.

Marketing Brew sat down with Kelleher to chat about how she navigated a career in social media across multiple sectors and what her current job entails.

Marketing Brew: What does a typical day as head of social media look like for you?

Christina Kelleher: There’s likely a fair amount of content to review. We’re constantly taking a look at performance across our channels, so I’m taking pulse checks throughout the month and on a monthly basis doing a deeper dive into reporting…A lot of my day is working to develop how content strategy is coming to life across our channels.

MB: Was somebody in this role before you, or are you the first person in this role?

CK: There was someone who led the organic social team prior to my joining, but I’m the first person in this role with the scope that I have and really being tasked with elevating social for the brand.

Read our full conversation here.—PB

There are a lot of bad marketing tips out there. These aren’t those.

Backward: What’s reverse video research and why is it helpful? An explainer lives here.

Dress up: These are the top 10 Halloween costume ideas trending on Pinterest.

Feel for you: Analyze social media sentiment with these tools and tricks.

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Have you heard? Marketing Brew is hosting a must-attend event for modern marketers in the heart of NYC. It’s called The Brief, and it’s all going down on Nov. 15. Attendees can look forward to a powerhouse panel of speakers from brands such as HBO, Vans, Duolingo, and more.

The best part? We’re giving away 2 tickets to one lucky subscriber so you can see what all the hype is about. Don’t stress—it takes just 30 seconds to enter. It’s simple: Give us a quick update on what you’ve been up to in the marketing world, and you’ll be entered to win!

Cinnamon walked so pumpkin spice could run.

Catch up on a few Marketing Brew stories you might have missed.

• Meet the golf brands that are changing the landscape of the sport
• Gen Z’s favorite brands revealed in new study
• Customers are researching brand stances and voting with their dollar ahead of the midterms