Morning Brew - ☕ Kardashian krackdown

Morning Brew October 03, 2022

Marketing Brew

impact.com

Welcome to Monday. Serious question: How long do you think it would take Kim Kardashian to make $1.26 million from influencer deals alone? ICYMI, that’s how much the SEC is charging her for failing to disclose that she was paid to promote a crypto token on her Instagram account last year.

In today’s edition:

—Kelsey Sutton, Phoebe Bain

ENTERTAINMENT

All together now

a red remote, yellow remote, and orange remote in someone's hand on a blue background Juan Moyano/Getty Images

The growth of streaming services has brought with it an abundance of choices—and confusion—about where viewers can find the shows and movies they want to watch. Which of the three Peacock tiers must one sign up for in order to watch The Resort? If a consumer already has Disney+ and Hulu, should they switch to the Disney bundle? And if they already pay for HBO through a cable package, do they also need to sign up for HBO Max?

But as competition intensifies, entertainment companies, who have spent the past several years getting streaming services of all sizes up and running, are considering a new approach: keeping it simple.

  • Take Paramount+, which recently opted to make content from the premium cable brand Showtime, like Yellowjackets and Billions, available within the Paramount+ app, so long as viewers shell out an additional monthly price.
  • And even as it does that, the company is considering getting rid of Showtime’s streaming service entirely and putting those shows and movies on Paramount+, as first reported by the Wall Street Journal.
  • Paramount CEO Bob Bakish confirmed the move was on the table in remarks to investors. “Quite frankly, if we weren’t having that conversation, you should fire all of us,” he said at a conference last month. “Because we should have that conversation.”

The conversation that’s happening at Paramount+ is becoming commonplace across the streaming landscape. One way or another, companies with multiple services in their portfolios are looking at ways to stitch their sometimes disparate services together to hopefully make their offerings more attractive to customers and the advertisers that want to reach them.

Continue reading here.—KS

        

TOGETHER WITH IMPACT.COM

It’s a match!

impact.com

There’s no denying the power of an influencer campaign, but finding the right partners can feel like endless stressin’ and guessin’. You need the right resources, and impact.com has them.

Impact.com uses machine learning and AI to analyze your program and recommend new partners based on your brand’s unique needs. With a database of more than 7 million potential partners filtered by reach, region, category, and competitors, your perfect influencer match is just around the corner.

Their dashboards are customizable, letting you comb through your program’s metrics for quick insights and plan long-term campaigns. And ultra-accessible reports make reporting those metrics easy-peasy.

Wanna connect with your perfect influencer this holiday season? Get started with impact.com today.

        

Q&A

Social hour: Christina Kelleher

Christina Kelleher in Marketing Brew's 'Social hour' Q&A
Christina Kelleher

Working in social media can be somewhat harrowing. At any moment, you could accidentally blast one of your own photos or videos out to millions of people with one wrong click. Scary.

While maybe not as scary, starting a social job in a completely new industry can still be daunting.

But Christina Kelleher is basically an expert at it: Since 2012, she’s done in-house social in many industries, from footwear at Puma to consumer electronics at Bose. Now, she’s landed in the home-decor space as Wayfair’s head of social media.

Marketing Brew sat down with Kelleher to chat about how she navigated a career in social media across multiple sectors and what her current job entails.

Marketing Brew: What does a typical day as head of social media look like for you?

Christina Kelleher: There’s likely a fair amount of content to review. We’re constantly taking a look at performance across our channels, so I’m taking pulse checks throughout the month and on a monthly basis doing a deeper dive into reporting…A lot of my day is working to develop how content strategy is coming to life across our channels.

MB: Was somebody in this role before you, or are you the first person in this role?

CK: There was someone who led the organic social team prior to my joining, but I’m the first person in this role with the scope that I have and really being tasked with elevating social for the brand.

Read our full conversation here.—PB

        

TOGETHER WITH RAKUTEN ADVERTISING

Rakuten Advertising

Trust the tried and true. Affiliate marketing stands the test of time—it’s reliable, resilient, and a marketer’s best friend in any economic climate. Rakuten Advertising can help your brand use affiliate marketing to maintain a consistent, always-on source of revenue. Get expert tips and download the report here.

        

FRENCH PRESS

French press Francis Scialabba

There are a lot of bad marketing tips out there. These aren’t those.

Backward: What’s reverse video research and why is it helpful? An explainer lives here.

Dress up: These are the top 10 Halloween costume ideas trending on Pinterest.

Feel for you: Analyze social media sentiment with these tools and tricks.

Picture perfect: Pictures tell stories, and stories drive purchases. Tell the story of your brand with soona, a virtual product photography studio dedicated to providing scalable and affordable content to the e-commerce world. Book your shoot here.*

*This is sponsored advertising content.

GIVEAWAY

Enter to win free tickets to The Brief!

Enter to win free tickets to The Brief!

Have you heard? Marketing Brew is hosting a must-attend event for modern marketers in the heart of NYC. It’s called The Brief, and it’s all going down on Nov. 15. Attendees can look forward to a powerhouse panel of speakers from brands such as HBO, Vans, Duolingo, and more.

The best part? We’re giving away 2 tickets to one lucky subscriber so you can see what all the hype is about. Don’t stress—it takes just 30 seconds to enter. It’s simple: Give us a quick update on what you’ve been up to in the marketing world, and you’ll be entered to win!

Your path to free tickets is here!

WHAT ELSE IS BREWING

  • Kim Kardashian can’t promote crypto for three years as part of her settlement with the SEC.
  • Wieden+Kennedy co-founder Dan Wieden died on Friday. He was 77.
  • Disney’s board of directors has a new member in Carolyn Everson, Facebook’s former ads chief.
  • Sony acquired the screen rights to the character of Tarzan.
  • Peloton bikes will soon appear in every US Hilton-branded hotel.

AD ANTIQUES

vintage Hershey's adeBay

Cinnamon walked so pumpkin spice could run.

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Written by Kelsey Sutton and Phoebe Bain

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