GrowthHackingIdea - 20x more sales (research)

Did you know that Amazon.com’s recommendation engine generates around 47 Billion dollars a year?

Do you like that number? ;)
One of the techniques that their algorithm uses is cross-selling - inviting customers to buy related or complementary items.

But did you know that according to research from Predictive Intent, there is another technique that performs 20 times better than cross-selling?

This technique is called upselling.

Upselling is when you encourage your customers to buy a higher-end version of the product than they originally came to buy.

Do you upsell? ;)

Source: www.shopify.com


Cheers,
Charlie Patel ;)



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