If you change your domain name, what happens to your SEO?

 
 
Big changes have big risks. And switching to a new domain is one of the biggest changes you can make in digital marketing. Beyond the re-branding, there are major SEO impacts.

It can tank your search rankings. Unless…

You follow a specific set of steps to preserve those rankings. If done properly, you’ll take the hit but recover. Here’s what search traffic during a domain name change looks like in Analytics:

Here is a guide for minimizing the SEO impact and recovery time. It includes all the most important steps:

  • URLs …careful planning of keyphrase focused sitemap
  • Keyphrases …audit and document the current rankings
  • Content …preserve the keyphrase relevance of key pages
  • Redirects …plan one-to-one redirects when possible.
  • Analytics …all the little places that need to be updated

You may need this guide just once or twice in your career. But scanning through it today will make you a smarter marketer, better prepared to discuss the SEO and Analytics implications next time someone says "let’s rebrand!"

Yes, show me the SEO impact of rebranding and domain changes →


 
 
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