Do visitors like your page? GA4 can answer that question

 
 
Are your visitors happy? Visitors to which pages? From which traffic sources?

Google Analytics has answers for you. But the answers are changing. For years we’ve used Bounce Rate as a proxy for unhappy visitors. But the new version of Google Analytics (GA4) has a new way to measuring visitor happiness.

It’s called Engagement Rate.

This guide answers the top questions about this new metric.

  • Where to find Engagement Rates in GA4?
  • How Engagement Rates are calculated?
  • What is the average Engagement Rate on websites?
  • Plus… 15 ways to improve your own engagement rate

If you haven’t tried using GA4 yet, this is a perfect place to jump in. You’re about to learn one of the key differences between the old and new Google Analytics, in a simple but practical guide.

Yes, show me the GA4 Engagement Rate guide! →

You’ll see side-by-site screenshots of Universal Analytics and GA4, such as this one.

You’ll soon discover that GA4 gives you a better sense for the experience of your visitors. And that Bounce Rate was always a bad metric.
 
 
Missed our last webinar on SERP strategies?

No problem. You can watch the recording and get Andy's slides here → Wine & Webinar: SERP Strategies: Flexible Approaches to Modern SEO.
 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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