Marketer Crew - How You Can Win with Creators 🚀


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Hey 👋🏼 Chris here…

Happy Monday to the thousands of motivated marketing professionals, startup founders, and business owners who are a part of this community.

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Shout out to today's sponsor, dofollow.io! If you're looking for backlinks, they are your place...
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Lets talk User Generated Content (UGC). The last few times I've run campaigns with creators I've learned a few tips and tricks that hopefully save you a lot of time.

Today’s issue takes around 2 minutes to read. As always, if you have any feedback or questions I would love to hear. Feel free to reply to this email.

UGC 101

We all know that organic social media content drives purchase behavior. This is true now more than ever as 92% of consumers will trust a recommendation from another person according to the Nielsen Consumer Trust Index.

This is the benefit that UGC provides. Deeper trust. Higher ROI. Better SEO.

But managing the campaigns and sourcing creators to work with can be a tedious task... Here are some tips to help you hit your goals!

✅ Have a plan beyond "getting more sales"

The landscape of "Influencer Marketing" has changed. We can't always rely on a direct sales approach when working with creators.

Instead, we need to think about UGC as an awareness initiative that provides brand distribution at scale. Here are a couple of boxes to check:

Set social engagement KPIs as your primary objective (views, comments, shares, likes, brand sentiment)
Measure the full impact during the campaigns at a global level. (Social KPIs, Website traffic, Conversion)

✅ Nail the campaign brief

A brief is what you'll use to communicate the campaign look, style, feel, key value propositions, and objectives to creators you work with.

Here is a great overview.

This step may feel like busy work. But it's the cornerstone to a successful UGC campaign.

✅ Best tools to source creators

I've tried several approaches to this... Here are a few that have worked well:

Have a large budget? -- Use Grin.co. This tool is a comprehensive creator management platform. The database is solid and you can run your entire campaign from recruitment to measurement right in the tool.
Want creators to find YOU? -- Use #paid. This platform allows for creators to apply to your campaign and removing the recruiting phase entirely.
Tight on Cash? -- Use Influencers.Club. This will allow you to have access to a database of creators to source from.

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The landscape of Creator Marketing and UGC is changing fast. But the underlying principle has been true since the beginning of advertising -- People trust the recommendations of people they follow. The creator economy has simply democratized access to that trust.

As always, I'd love to hear from you! Let me know what you're working on by replying to this email.

Cheers

Chris