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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Weighted Stuffed Animals

Weighted stuffed animals are plush toys that weigh significantly more than traditional stuffed animals (typically between 2 and 5 pounds.)

Certain studies suggest that heavy stuffed animals can initiate a relaxation response, which can help children with ADHD and anxiety. This use case is the main reason that this product category is taking off.

In fact, one highly-rated weighted stuffed animal generates around $58K/month on Amazon.

What's Next

Weighted stuffed animals are part of the Deep Pressure Simulation meta trend.

Around 10% of US children suffer from ADHD, whereas another 7% suffer from anxiety.

And parents are increasingly turning to deep pressure simulation as a natural treatment option.

Sensory swings and sensory socks are examples of trending deep pressure products.

Topic #2

Text Classification Model

Text classification models use machine learning, NLP and AI to automatically classify and organize text.

This makes the process of text analysis faster and significantly more efficient.

Interest in this technology is increasing primarily among B2C companies.

Specifically, classifying and organizing text is being used to help B2C brands understand consumer preferences at scale.

MonkeyLearn and Heat Intelligence are examples of trending text classification tools.

What's Next

Text classification models are part of the Text Analytics meta trend.

Text analytics is a method of identifying patterns and trends from large amounts of text-based data.

Social media analytics is currently the main use case for text analytics software.

However, the technology is increasingly used for internal use. Specifically, organizations are starting to use text analytics to understand how employees interact with each other.

This can supposedly help pinpoint inefficiencies and points of friction within the organization.

All of this is why the text analytics tools market is forecasted to triple in size over the next three years.

Topic #3

Avocado Oil Spray

Avocado oil spray is a type of plant-based cooking spray pressed from avocado pulp.

Avocado oil is highly touted for having the highest smoke point among all cooking oils (470°F).

By comparison, other oils commonly used in the US have notably lower smoke points, including olive oil (374–405°F) and canola oil (400°F).

Sales of avocado oil have experienced double-digit growth over the past few years (one of the few oil categories with significant growth).

Avocado oil has a forecasted CAGR of 6.5% through 2024, reaching an estimated market size of $1.1B.

One of the major brands in this category, Chosen Foods (which makes a wide range of avocado-based products, including cooking oils, sprays, and mayo), has seen a 40% CAGR over the past 3 years.

What's Next

Avocado spray oil is a part of the alternative oils meta trend.

Besides a growing number of single-ingredient alternative oils (like help oil and pumpkin seed oil) we’re also seeing more alternative oil blends hit the market.

For example, New Zealand-based Cocavo built a specialist brand by combining coconut and avocado oil, along with flavors like lime, ginger, turmeric, and chili. The startup has generated more than $12M in revenue to date.

Topic #4

Beard Roller

A beard roller is a tool that consists of a cylinder-shaped head made up of microneedles.

The tool is rolled across the face, resulting in small punctures to the skin.

Some studies have suggested that this process encourages collagen production, which can stimulate beard growth.

Interest in this product category is trending largely because beard rollers have gone viral on TikTok.

In fact, videos mentioning the product have generated over 336 million views on the platform.

What's Next

Beard rollers are part of the Beard Growth Products meta trend.

The market for beard care products is forecasted to grow at a CAGR of 6.7% in the next four years.

But beard growth products are estimated to grow at approximately twice that rate.

Examples of trending beard growth products include beard growth serums, beard growth oils and beard growth gummies.

We’re also seeing increased interest for beard growth kits (searches for “beard growth kits” have increased by 1400% in the last five years).

“Exploding Topics Pro gives us a huge competitive advantage”

Exploding Topics Pro is the only product that identifies trends at least 6 months before they take off.

Which is why over 2000 entrepreneurs and investors have signed up so far.

Like Eric Siu, angel investor and founder of Clickflow.

Eric recently told us that “Exploding Topics Pro gives us a huge competitive advantage”.

Specifically, Eric uses the product to “spot non-obvious opportunities for products, features, investments and more.”

The best part?

For a limited time, you can try Exploding Topics Pro for just $1.

So if you want to stay ahead of the curve, try Exploding Topics Pro today.

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alternative oils meta trend rated weighted stuffed animal Text Analytics meta trend trending text classification tools text analytics tools market NextText classification models Weighted stuffed animals natural treatment option social media analytics highest smoke point New Zealandbased Cocavo singleingredient alternative oils traditional stuffed animals heavy stuffed animals text analytics software alternative oil blends pumpkin seed oil plantbased cooking spray next three years lower smoke points main use case

Exploding Topics - ET: October 11th 2022

Topic #1

Weighted Stuffed Animals

What's Next

Topic #2

Text Classification Model

What's Next

Topic #3

Avocado Oil Spray

What's Next

Topic #4

Beard Roller

What's Next

“Exploding Topics Pro gives us a huge competitive advantage”

Key phrases

Older messages

ET: October 4th 2022

ET: September 27th 2022

ET: September 20th 2022

ET: September 13th 2022

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