The building blocks of building in public [part 2]
Picking up from my previous post, here is the rest of my advice on questions related to building in public. 5. What social media channel should I pick?This decision is usually overblown. My advice is to NOT shop around too much and pick a platform (whether it’s Twitter or Linkedin or Tiktok) where posting/creating new content feels like play to you. For ex: You are perhaps a natural when it comes to photography and aesthetic, in that case, you might want to try Instagram. If you are attuned to video clips and editing quickly, you might be better off on TikTok. I loved Twitter because it felt like an exciting creative challenge to share my ideas and thoughts in a succinct way in 140 characters. That’s why I picked Twitter and never looked back. Additionally, you can always pick one platform and stick with it, and eventually diversify. For ex: Start with Twitter and later expand to Linkedin or TikTok etc. 6. How do I decide what my niche is?Explore widely, then narrow down deeply into 1 or 2 niches. Here are all the niches I made content on from 2018 to 2020:
However, by 2020, the data was clear that people were enjoying my no-code and building in public tweets way more than others. Plus I fell in love talking about them and sharing all my insights and experiments. So I chose those 2 niches and stuck with them for over 2 years now. Here’s another bonus tip on niches: Creator tip: Blend two niches
If your favorite niche still feels big, combine 2 different ones & see if it resonates w people.
Top creators are masters at this.
@arvidkahl is boostrappers + writing
@JensLennartsson is marketing + no-code
@jackbutcher is design + mindset 7. What do I do if I don’t see immediate results?Like with most things in life, there are no shortcuts while building in public. The external rewards can take a long time to appear. But be extremely patient and focus on what you can control. (your inputs and improvement)
8. What if someone steals my ideas? To what extent can I openly share about my business without risking copycats or leakage of sensitive information?This is inevitable because that risk always exists. But you can't control copycats. All your favorite startups attracted dupes. Google was the not the first search engine and won’t be the last. Get used to competition and focus on users. In an abundant market, you’ll never NOT have competition, either now or in the future. The way to escape them? Be authentic and tell your unique story: (h/t Naval) 9. What does success look like? How do I know my attempt at building in public is workingHere are how most people measure their success while building in public:
While these sound tempting, they can be a trap and can result in quick demotivation if you’re not seeing such instant results. Here are my metrics of success while building in public: (success to me is when I see ANY of these metrics go up each week)
10. How do I balance building vs building in public?Well, this one is difficult. Without building stuff (product wise), you can’t advance your startup’s roadmap and create new features to help users. But if you’re just heads down building without sharing about your journey/building in public, you won’t build the momentum you will need to launch that next feature. So I say ideally the ratio should be 50%- 50%. Some argue this is too much or too little so find your ideal balance but make sure you aren’t overlooking anything. My no#1 early stage founder tip:
Your startup is dead by default (to people who have millions of things going in their lives)
It is your job daily to resurrect it & make it worth remembering by telling stories, building in public, offering value etc That’s it! Those were my personal tips for building in public more effectively. I’ve tried to draw from my own experience and journey so far but I will the first to admit that I don’t have all the answers yet. Use these as general guidelines, not gospel. At the end of the day, the best learning occurs when you enter the area and try things yourself. Announcements:
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