Live video events can be an essential part of your marketing strategy. Why? Well, let’s break that down with our top 5 reasons:

1. Build trust and brand loyalty. Live streaming helps customers feel personally connected to the brands they follow. It’s your chance to provide valuable content like sneak peeks, tutorials, or educational material that they enjoy the most.
2. Provide more authentic opportunities for engagement. Beautiful, polished video content is great, but there is a certain authenticity that comes with live broadcasts. Plus, live chats and Q&A sessions help humanize a viewer’s experience.
3. Establish credibility and thought leadership in your field. When your subject matter experts share insights into problems impacting your industry, you’ll build credibility for your brand. Credibility builds awareness and conversions.
4. Increase your event reach beyond in-person boundaries. It’s one of the beautiful things about virtual anything. Live streaming eliminates geographical constraints.
5. Repurpose your recorded content. Share your video clips across social media, in regular emails, or even supplemental content to blogs, ebooks, and infographics.

Check out the other 5 top benefits to live streaming in Epiphan Video’s blog post.

Your email marketing is one of the best opportunities to match customers with products and services they’ll love.

Effective email takes data-driven decisions as well as a thoughtful touch: a perfect blend of data and emotion.

To master this balance, we’ve assembled 50 tried-and-true tips. If you’re just getting started with email — or if you’re looking to improve what you’ve already built — this book will help you create email that both resonates with customers and proves its own value.

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If a guy catches a spider in his house, does he make a sound?

In the spirit of the Football season, Progressive released a series of “What Really Happened Replay” ads. This one features a father and son debating if there was any shreik, yelp, or scream involved in catching a little household pest. They need to review the tape to see (and hear) the truth.